Paul Lightfoot is the General Manager of Patagonia Provisions, Patagonia's food and beverage division. Founded by Patagonia founder Yvon Chouinard, Patagonia Provisions brings to market foods that help fight the environmental crisis.
Paul is the chair of the board of the Regenerative Organic Alliance, which administers the Regenerative Organic Certified® standard, a revolutionary new label for food, fiber, and botanical ingredients and products. Regenerative Organic Certified® is based on three pillars that require farmers to use practices that ensure healthy soil, pasture-based animal welfare, and fairness for farmers and workers.
Before joining Patagonia, Paul was the founder & CEO of BrightFarms, a company that builds and operates high-tech greenhouse farms that eliminate time, distance, and costs from the produce supply chain. Prior to BrightFarms, Paul was a technology entrepreneur and transactional attorney.
Patagonia Provisions is the food and beverage business of Patagonia, bringing delicious and nutritious Patagonia-branded products that help fight the climate crisis to customers across the United States. Patagonia Provisions is committed to supporting farming and fishing practices that restore and regenerate the environment rather than extract from or deplete it. A certified B-Corporation, Patagonia is in business to save our home planet.
