Allyson is the VP of Brand & Marketing and has been at 1% for the Planet since 2018 building an in-house team, growing the global brand and driving record scale and impact. Before 1%, Allyson worked in communications & brand strategy at Blue Cross and Blue Shield of Vermont, earning her master's in business administration and recognition as a Vermont Rising Stars under 40. Due to her passion for the environment, Allyson was motivated to bring her background at a member-driven, nonprofit to 1% for the Planet. Allyson lives with her husband, son and cat at Bolton Valley Ski Resort, where they enjoy hosting—whether it be in the kitchen or out on the slopes. She and her husband also own a photobooth business, which takes them to many spectacular events—allowing them to meet new people and acquire an outlandish costume collection and vintage vans.