Ever wonder how 1% for the Planet began?

It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.


Yvon Chouinard, founder of Patagonia


Craig Mathews, founder of Blue Ribbon Flies


Annie Morita Meet Annie
Benjamin Peeters Meet Benjamin
Bree Arsenault Meet Bree
Elizabeth McNichols, Vice Chair Meet Elizabeth
Georgina Miranda Meet Georgina
Greg Curtis Meet Greg
Howard Fischer Meet Howard
Jim Osgood, Chair Meet Jim
Katherine Cousins, Secretary Meet Katherine
Kurt Weinsheimer, Treasurer Meet Kurt
Nicolas Ibanez Meet Nicolas
Rahul Narang Meet Rahul
Rochelle Webb Meet Rochelle