2025

Build Up Nepal & ICEBUG

Build Up Nepal and ICEBUG’s partnership is helping transform entrepreneurial barriers into successful micro-enterprises in rural Nepal. Through interest-free loans, locals are shifting from traditional, polluting coal-fired brick production to purchasing eco-brick machines to start their own businesses. To date, Build Up Nepal has helped more than 200 entrepreneurs launch enterprises across the country. ICEBUG’s 1% commitment supports these loans while Build Up Nepal trains entrepreneurs in eco-brick making and the construction of affordable, safe and climate-friendly homes.

“This loan helped me launch an eco-brick business that is changing how we build in Rukum West. My eco-bricks not only protect us from disasters, but also provide my family with a steady income for the future."—Lalita Bista, entrepreneur funded by Build Up Nepal

Why I Give: Justin Keen

Justin Keen is a Sustainer: an individual donor who dedicates a share of his earnings each month to 1% for the Planet.

“Growing up hunting, fishing and hiking gave me a deep respect for the land. My career in finance taught me that for conservation to prevail, we must align economic incentives with the health of the planet. Seeing the impact of wildfires captured here in the Alaskan backcountry—an area where these types of events were historically rare—makes it clear that the risks to our environment are accelerating.”—Justin Keen

KANE’s Revive Shoe

The KANE Revive, inspired by 1% for the Planet’s “Not Just Earth Day, Every Day” slogan in 2025, combined with its bio-based EVA construction, underscores the brand’s collective commitment to the planet. Proceeds were directed to 1% for the Planet and our Planet Impact Fund as part of KANE’s annual commitment.

"Sustainability is the foundation of everything we do. It's in our name. Instead of using petroleum-based EVA foams, we developed our sugarcane-based EVA to minimize the impact of our products. Our partnership with 1% for the Planet is a further commitment to this cause and signals to our customers it's not just marketing fluff."—Jesse Straus, Head of Brand

Partnerships

In 2025, we advanced a focused set of strategic partnerships designed to strengthen collective action across industries and geographies. These collaborations reflect both our commitment to advocacy and amplification, and our continued expansion into new markets and models of engagement.

Key partnerships included:

• The Conservation Alliance’s Brands for Public Lands coalition: 
In light of mounting threats to public lands in the United States, 1% for the Planet joined this coalition of more than 170 companies to help defend public lands through coordinated advocacy and to strengthen the collective voice of business in conservation policy.
• European Outdoor Group: We announced a new strategic partnership with the European Outdoor Group (EOG) to strengthen environmental action across the outdoor industry. This collaboration brings together 1% for the Planet’s global network of thousands of businesses with EOG’s 150+ members across Europe’s outdoor sector, creating new opportunities for companies to make environmental impact more accessible, effective and collaborative.
• Blue Earth: As presenting sponsor across all of Blue Earth’s 2025 events programming, 1% for the Planet showed up in a big way for our UK community and laid the groundwork for meaningful presence in the region moving forward.

Together, these partnerships reflect the power of working hand in hand to create greater environmental impact.

Events

In 2024, we launched 1% for the Planet Sessions as a regional engagement program to connect with members locally. In 2025, we expanded the program by opening Sessions events to the public, inviting broader local communities into our network and deepening opportunities for connection, learning and collaboration.

The goal of Sessions is to bring our mission to life in real time—showcasing the work of our members and environmental partners in action while strengthening the relationships that power this movement forward.

Across six cities—Burlington, Toronto, Ventura, New York City, Amsterdam and San Francisco—we hosted curated panels on “The Power of Partnerships,” featuring local member and environmental partner voices. Each event was followed by informal networking over food and drink provided by 1% for the Planet Members, creating space for meaningful connection beyond the stage.

2025 Sessions by the numbers:

• 6 cities
• 557 total attendees
• 96,600 total impressions from the program