2024

Annual Report

This year was about more than just progress—it was about setting the stage for an even greater future.

Table of contents

Thank you

What you’ll see in this report—the progress made, the partnerships built, the momentum growing—is only possible because of you. Whether you are a business that made a bold commitment, a foundation that placed your trust in our mission, or an individual who gave what you could—you’ve helped write a powerful story of environmental stewardship and collective action. In a time when our planet faces urgent challenges, your support is a reminder of what’s possible when people come together with purpose. Because of you, the future looks a little brighter, a little more hopeful—and we are deeply grateful.

$1 billion for the planet

A MILESTONE IN THE MAKING

Our mission is to accelerate smart environmental giving. Thanks to your generosity, we’re on track to hit $1 billion USD in certified environmental impact in 2028.
$1 billion means cleaner air and water, thriving biodiversity and empowered communities working toward a healthier planet for future generations.
Your support accelerates this progress: Every dollar you give to 1% for the Planet unlocks $13 in on-the-ground impact across the globe.
0
100M
200M
300M
400M
500M
600M
700M
800M
900M
1B
$690M TOTAL CERTIFIED IMPACT
Certified Impact includes certified member donations, non-member Planet Impact Fund (PIF) contributions and PIF investment performance. Figure in USD.
Arrow in circle
4715
total business members
7413
total environmental partners
$690M
Lifetime certified impact (USD)
114
Countries represented by the 1% for the Planet network
The Netherlands
… welcomed the most NET new 1% for the Planet members of any country in 2024
937
new members
56%
of all environmental partners supported
4142
total environmental partners supported
$110M
2024 total certified impact (USD)
5
New Large Business Members:
Megafood
flickr
Tractor beverage company
acme smoked fish
tikamoon (FSC®-labeled products)
10,782 people
... were provided with lasting clean water and sanitation in 2024 by Well Aware, an environmental partner working to empower communities in East Africa. This was made possible by $215,000 in certified donations from 1% for the Planet Members.
481,402 trees
… were planted in sub-Saharan Africa by Trees for the Future as a result of $126,000 in certified donations from 1% for the Planet Members in 2024. Trees for the Future trains farmers in agroforestry and sustainable land use.
234,483 m2
… were conserved—the equivalent of 33 soccer fields—by Wilderness International in 2024 using $279,000 in certified donations from 1% for the Planet Members. Wilderness International works to protect threatened wilderness areas in perpetuity.
19,504 students
... were directly benefited from 53 school-based WASH projects in Karachi, Pakistan that were implemented by Drip by Drip and funded with $383,000 in certified donations from 1% for the Planet Members in 2024.

Your impact in action

Stories of impact from people in our network:
1
your impact in action
Rewilding Britain

REWILDING BRITAIN

Meet Sara King, Rewilding Manager at Rewilding Britain. With support from 1% for the Planet Members, Rewilding Britain has directed £100,000 toward a project that’s accelerating marine rewilding efforts along 100 miles of the Sussex coastline.

sara king smiling into camera with a squirrel shirt
2024 was a big year for nature and business, with voices from across government, finance and corporate consultancy highlighting the need for businesses to get serious about how they impact, and are impacted by, nature.
—Sara King
2
your impact in action
Rock Steady Farm

ROCK STEADY FARM

Meet D Rooney, Co-Director of Rock Steady Farm. With support from Spindrift and other 1% for the Planet Members, the farm expanded its educational programming—reaching 1,600 people in 2024 and advancing its mission to serve the unique needs of the queer and transgender farming community in New York State and beyond.

D cleaning greens at the farm
Because we are also a working farm, stewarding 12 acres of sustainably grown vegetables, we were able to feed 1,800 people on a weekly basis—70% of them being lower-income community members.
—D Rooney
3
your impact in action
Axel Gadda
and the power of giving

AXEL GADDA AND THE POWER OF GIVING

Protecting our planet takes more than just one day of action. In December 2024, Axel Gadda was inspired after reading "Let My People Go Surfing" by Yvon Chouinard, co-founder of 1% for the Planet. Axel’s inspiration sparked a commitment to donate to 1% for the Planet every day—proving that small, consistent steps can lead to impactful change.

Axel Gadda sitting on a sand dune in sunglasses and a hoodie
I fell in love with the philosophy under the Patagonia business model and their attention to the environment. I made a promise to donate something every day for a month. Given my love for the initiative, my direct choice went to 1% for the Planet. That’s why I’m donating €15 every day.
—axel gadda
4
your impact in action
How
Koto Studio
amplifies its impact

HOW KOTO STUDIO AMPLIFIES ITS IMPACT

In just four years of membership, London-based Koto Studio has driven over £608,000 in certified donations since 2020. Their environmental impact doesn’t stop there. As a lead donor for our Challenge Grant for the past two years, Koto Studio has continued to inspire commitment and collective action within the 1% for the Planet network and beyond.

Koto Studio Impact Team in a field harvesting produce
We were proud to support 1% for the Planet as a lead donor for their year-end Challenge Grant campaign. As a dedicated member, we believe in the transformative impact of the 1% for the Planet global community.
—Caroline Matthews, COO & Founder of Koto Studio
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Momentum and influence

In 2024, 1% for the Planet was selected as a...

Clinton Global Initiative Commitment-Maker, for our pledge to drive $1 billion in environmental impact.
Real Leaders Impact Award winner in collaboration with member Intex Solutions.
Nominee for the Earthshot Prize, showing innovation and global leadership in sustainability.
New Era of Leadership Award Winner by Chief, which recognizes executive women shaping the future of business.

1% for the Planet IN THE NEWS:

bringing changemakers together

In 2024, we launched a regional engagement program called Sessions, aiming to galvanize and grow the 1% for the Planet network.
6 cities
Boston
Boulder
New York
portland
san francisco
vancouver
386
total attendees
Global Summit 2024: San Diego united our network for three impactful days of expert speakers, meaningful connections and volunteering with our environmental partners.
100%
of Survey respondents said they walked away with an actionable insight or learning
50%
of attendees were executives
at their organizations
67.7 lbs
Of Event trash diverted from landfills
The Thin Green Line speakers absolutely destroyed me and were so incredible. Humor, purpose, call to action—all around an incredible moment to close the Summit.

—Sam Mazzeo, Better APC
Generosity in motion
Challenge Grant

CHALLENGE GRANT

The Challenge Grant is an end-of-year campaign designed to amplify our fundraising efforts and expand our network of supporters. Since its inception in 2018, this campaign has been instrumental in raising over $2 million and growing our community of donors. The concept is straightforward: secure a significant donation from lead donors to challenge our broader network to match or exceed this amount, thereby maximizing the impact on our mission.

$400,000 raised
125 new donors
Renewed or increased gifts from 200 existing supporters
2
your impact in action
Network Auction

NETWORK AUCTION

The 1% for the Planet Auction is an annual online event featuring more than 700 products and services from our members. Bidding is open to everyone, and 100% of the proceeds support 1% for the Planet’s work to grow and strengthen our global network of businesses and environmental organizations.

$115,000 raised
626 registered bidders
297 business donors
798 total donated items
your impact in action
Planet Impact Fund

PLANET IMPACT FUND

The 1% for the Planet® Impact Fund at National Philanthropic Trust combines the power of philanthropy with a robust portfolio of environmentally focused investments to support nature-based solutions and other vital strategies for our planet and future generations.

The Planet Impact Fund reached more than $1 million in assets under management, supporting organizations working globally to achieve positive, measurable outcomes for people and the planet in our four impact areas: Rights to Nature, Conservation & Restoration, Resilient Communities and Just Economies. This included strengthening Indigenous protection of some of the most climate-critical forests on Earth and reducing carbon emissions through increased access to clean energy solutions. We announced four new grantees in 2024—Karrkad Kanjdji Trust (KKT), Osa Conservation, Groundwork USA and Kula Project—and they received their first grants in May 2025.

$1 million+

in assets under management
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How you can make a difference in 2025

Donate
1
Support launch of the partnership marketplace

Unleash the power of connection for global environmental impact.

Imagine a world where every business committed to the planet is instantly connected to the right nonprofit partner—creating not just transactions, but transformational partnerships.

The Partnership Marketplace is our next big leap: a dynamic platform inside the 1% for the Planet Member portal where thousands of environmental partners and business members can co-create impact in real time. This isn’t just software. It’s the connective tissue of a global movement—turning good intentions into powerful alliances that multiply results for people and the planet.

Why now:

Without it, connections are missed. Funding remains fragmented. And the full power of this network stays unrealized. With urgency rising across every environmental issue, we need smarter, faster ways to catalyze action—and that means building the tools to match energy with opportunity.

Why you:

Your support will activate a first-of-its-kind ecosystem where every dollar doesn’t just fund impact—it fuels partnerships, deepens business engagement and creates scalable, sustained environmental solutions. You’re not just funding a platform. You’re powering a global engine for collective action.

2
Share the stories that move the movement

Fund the stories that move the movement.

People protect what they love—and they love what they connect with. That’s why bold, clear storytelling is essential. By bringing the impact of environmental giving to life, we inspire deeper connection and action.

Through powerful media partnerships, compelling content and global brand campaigns, we’ll spotlight the solutions—and the changemakers—transforming our world.

Why now:

The world is looking for hope. For leadership. For ways to help. We have the stories and the solutions. 


We just need to amplify them.

Why you:

You understand that visibility is power. Your gift helps shape the conversation around environmental change and ensures the right voices are heard.

3
Refer a member, expand the network

Power a global force for good with your gift.

From mangrove restoration in Indonesia to Indigenous land stewardship in the Amazon, our 7,000+ environmental partners are doing the hard, vital work of healing the planet.

But they can’t do it alone. With your help, we can vet, support and elevate these frontline changemakers—so every donation makes a difference where it matters most.

Why now:

The need is greater than ever—and so is the opportunity. With global crises mounting, your support ensures we can meet this moment with global reach and grassroots strength.

Why you:

You care about impact. And this is where impact lives—on the ground, in communities, with partners who are transforming their ecosystems and their futures.

Join us

Together, we’re building a healthier planet. Your continued support makes real change possible—let’s make 2025 our most impactful year yet.

Meet our new Director of Philanthropy

In 2024, 1% for the Planet welcomed Susan W. Lane as our new Director of Philanthropy. With more than 20 years of experience driving multi-million dollar campaigns for national and global nonprofits, Susan has brought a wealth of expertise to 1% for the Planet, where she oversees fundraising, philanthropic development and the Planet Impact Fund.

It is my great privilege and deep honor to walk alongside the donors and businesses who make this work possible. Each act of generosity—no matter the size—ripples outward, fueling solutions, uplifting communities and restoring our planet. Together, we are not just funding change—we are living it, breathing it and building a legacy of care that will echo for generations.
—Susan W. Lane, Director of Philanthropy

Our board

Bree Arsenault
Annika Berman
Katherine Cousins
Greg Curtis,
Secretary
Marcius Extavour
Howard Fischer
Nicolas Ibanez
Elizabeth McNichols,
Chair
Georgina Miranda
Annie Morita
Jim Osgood
Benjamin Peeters,
Treasurer 
Madelyn Postman
Rochelle Webb
Kurt Weinsheimer,
Vice Chair
Kate Williams,
CEO

*Figures are unaudited 2024 totals. All financials represented in USD.
2024 Expenses Pie Chart
Business Membership: $4,430,598
Other: $1,288,318
Contributions & Foundation Grants: $2,376,304
Total Revenue:$8,095,220
*Figures are unaudited 2024 totals. All financials represented in USD.
Program: $5,822,397
Management & General: $1,051,266
Fundraising:$1,212,999
Total Expenses:$8,086,663
$8,558
increase in net assets
$5,232,952
total net assets
*Figures are unaudited 2024 totals. All financials represented in USD.

Impact through the years

Browse our previous Annual Reports for more inspiring stories of impact.