A letter from our founder, Yvon Chouinard
Every advancement in this society has been done through activism: It’s grassroots movements. It’s nongovernmental organizations operating where there’s no market, no shareholders, no bullshit. It’s businesses being courageous and doing their part.
I founded 1% for the Planet in 2002 to create a movement for moments like this. Businesses can and must make a collective difference in this fight moving forward.
It’s simple: every business should be committed to people and the planet, above all else—for future generations and any future economy. The time is now to commit and join a powerful community of activists.
In 2020, Patagonia urged everyone to vote the assholes out. In 2024, don’t be an asshole: commit your business to 1% for the Planet.
Yvon Chouinard, Founder of Patagonia and 1% for the Planet
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