Patagonia has set the standard for business, consistently ranking as one of the most reputable businesses in the U.S. year in and year out.
Join the movementCo-Founding a Movement
In 2002, Craig (Blue Ribbon Flies) and Yvon (Patagonia) had a planet-changing day on the river fly fishing.
They pledged 1% of their sales from their companies—not profits—to environmental organizations. This bold move created a new standard for corporate responsibility and launched a global effort.
The Genesis of Giving
Founded by Yvon Chouinard, Patagonia was built on the principle that business could be a tool for activism. From its earliest days, protecting the wild places that inspired their gear was central to their mission. This wasn't an afterthought; it was the core idea.
Making a lasting impact
$
400
M
TOTAL CERTIFIED GIVING
30
56
64
110
7265
4822
784
BUSINESSES INSPIRED TO JOIN
30
56
64
110
7265
4822
784
+
ENVIRONMENTAL PARTNERS IN OUR NETWORK
23
YEARS OF COMMITMENT ...and counting!
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Interested in learning more?
Let us know a bit about your company and one of our membership specialists will be in touch.
"To do good, you actually have to do something"
-Yvon Chouinard
"The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.”
Yvon Chouinard
Founder of Patagonia & 1% for the Planet
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"Commit, then figure it out"
The North Face’s Doug Tompkins, a good friend of Yvon and Craig's, always said this.
We couldn't agree more.
Get in touchWe couldn't agree more.