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Interested in 1% for the Planet?

Get started by sharing a few things about yourself and one of our membership specialists will get back to you.

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What joining means for business

1% for the Planet members are doing better business both for their employees and their customers.

Nearly all (97%!) of our members say that they're likely to recommend joining 1% for the Planet.

— 2023 MEMBER SURVEY

⇧ 23% increase in consumer cart completion when engaging consumers with 1% for the Planet membership at checkout

—HUMBLE BRANDS, member since 2020

⇧ 17% increase in employee retention since joining 1% for the Planet and announcing their membership internally

— BOOTH & PARTNERS, member since 2019

⇧ 110% increase in social media engagement and ⇧ 23% faster ticket sales to event campaign since announcing 1% for the Planet membership publicly with annual event promotion, compared to previous years.

— BURGEON BEER, new 2024 member!

Growth of our members in the adult beverage in 2022-2023 was +12.9%—the industry growth is projected to be 1% per annum.

High impact, low lift.

The 1% for the Planet model is accessible  to businesses, credible for consumers and impactful for people and the planet.

Commit

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Fill out our join form, pay your annual membership dues, sign a membership agreement and access all your member benefits right away.

Give

Donate 1% of your annual sales directly to organizations in our environmental partners network.

Certify

Submit proof of annual revenue and donation receipts to our team each year to complete your certification.

Amplify

Connect with the 1% for the Planet network, share your giving story, and leverage the power of our logo to communicate your commitment.

What our members are saying.

The 1% for the Planet model provides businesses with more than just an easy way to give back.

"Home has always been the center of OXO’s world. When we joined 1% in 2019, home was, and remains, more important than ever. We also think a lot about the home we all share—the planet. 1% for the Planet has allowed us to connect to more people and organizations in order to make sure that we can make the everyday better for decades to come —for the home, and for our planet—the home we all share."

AMALIA SAFRAN, BRAND COMMUNICATIONS MANAGER at OXO

We couldn't do it without the 1% community. When I think of my founder friends who have the greatest influence on me, they're all 1% for the Planet members. The values are contagious.”

SCOTT WOODS, CEO, WEST ARETE

“We see 1% for the Planet as Avocado’s advocacy or activism “plug in.” It connects us to a vetted army of nonprofits that are doing the work we want to support. With the 1% team’s help, we can quickly find the right resource to help support the issue we are looking to publicly support. It allows us to be nimble and reactive and truly live our values out in real time.”

JESSICA HANN, SVP BRAND & SUSTAINABILITY at AVOCADO GREEN BRANDS

"Our 1% for the Planet giving is tied into everything we do, and we repeatedly hear from customers that it is something that matters to them and influences their decision making when it comes to purchasing beer.

ANNE MARISIC, PARTNERSHIPS AND COMMUNICATIONS AT MAINE BEER COMPANY

"We launched an entire collection, ENO Giving Back Hammock Collection, designed to support our partners from 1% for the Planet with a portion of proceeds from each hammock sold going back tc the respective organizations. The program is trackable and we see great support for our partnership hammocks."

Anna Rawlins, Marketing Director at ENO