The product level of membership provides a way for a more diverse set of companies to participate in the 1% for the Planet network while expanding reach, visibility, impact and value for all—including nonprofits—through increased giving. Here are the essentials for product line membership:
Logo usage:
Logo use is restricted to the products and marketing materials specifically associated with participating products and lines. Any use of the logo outside of this specific use is not allowed.
Logo use must be approved by 1% for the Planet at the outset of membership and when any new uses arise.
A substantive and clear commitment:
Products/Lines must represent a high level of commitment that is in the spirit of the 1% of sales revenue bar met by full-company- and brand-level members, for example, an established or significant product line within the brand portfolio.
Products/Lines should have an easily identifiable sustainability commitment in the product itself (e.g. packaging, recycled materials, give back or other eco-friendly investment).
Certified giving should be a minimum of $25,000 (USD).
Products/Lines should be immediately clear and distinct to consumers. Examples include:
Specific line of products
E-commerce sales vs. wholesale sales
Co-branded products
Flavors, colors, slight variations of other products are NOT deemed to be differentiated enough. (For example, a green rain jacket vs. other colors.)
Short-term, time-limited commitments must be approved by leadership and have a required giving level of $50,000
Other details:
Product or product line must have a separate P&L. Details for how members will report revenue should be shared before membership is confirmed.
Existing product line members that do not meet the giving threshold will be grandfathered in, but must move into compliance with all other parameters relative to clarity of product/line, use of logo, etc.
