April 29, 2021 - 1:00 PM - 2:00 PM (Eastern Time)
Help us welcome and celebrate new 1% for the Planet member, Kashi! Join 1% for the Planet CEO Kate Williams and Kashi’s Marketing Director Melanie Hall MS, RD for a live webinar. You’ll get to know more about Melanie and Kashi, including the brand’s priorities and plans as 1% for the Planet members and environmental steward. Come listen and engage through the session’s trivia and a Q&A.
With a Bachelors degree in Dietetics from UC Berkeley, and a Masters degree Nutrition Communications from Tufts University, she started her career as a marketing manager with the California 5 a Day African American Campaign, where she helped promote fruit and vegetable consumption through Sacramento and Los Angeles health ministries. Then, as the manager of the Network for a Healthy California–Retail Program she learned the ropes of the produce industry and worked with retailers throughout the state create in-store promotions that increase fruits and vegetables purchases among low income households.
In 2010. Ms. Hall joined the Kellogg Company Wellness team to create and drive the company strategy for partnering with the Women Infants and Children program. In that role she worked to help brand teams expand their portfolio of WIC foods and helping WIC staff use commercial marketing techniques to find new ways to get participants excited about making healthy choices.
In 2020, Ms. Hall joined the Kashi team as the Director of Brand marketing, where she works with her team to create foods, content, partnerships, and programs that help make eating well easy for people and planet.