Who we are

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our business members and individual members have given hundreds of millions of dollars to our approved nonprofit partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all. 

Look for our logo to purchase for the planet, learn more and join at onepercentfortheplanet.org.

A look at our community

Total business members:

5,100 FROM 60 COUNTRIES

Total individual members:

660 FROM 50 COUNTRIES

Total approved nonprofit partners:

5,600 FROM 95 COUNTRIES

A look at our impact

Total member giving to date:

$410 MILLION

Total annual certified giving to environmental nonprofits:

In 2021: $52 MILLION

In 2020: $32 MILLION

In 2019: $27.2 MILLION

In 2018: $24 MILLION

Our global brand awareness

 

BrandAwareness-Infographic-2021-03 BrandAwareness-Infographic-2021-11 BrandAwareness-Infographic-2021-02 BrandAwareness-Infographic-2021-12 BrandAwareness-Infographic-2021-04 USA-BrandAwareness-Card-13

With 51% of our membership outside of the U.S., our brand awareness is also growing in many international markets, too. 

Helpful resources

Need more information about 1% for the Planet? Check out this quick list of resources or feel free to reach out to us at info@onepercentfortheplanet.org.