Real Food Generation
Food, Environment and Human Health
Organic Agriculture, Schools, Local Agriculture
Real Food Generation is harnessing the power of youth to build a healthy, fair, and green food system.
Real Food Challenge, our primary initiative, is the largest student organization in the country dedicated to building a just and sustainable food system, spanning 300+ college and university campuses. Since our founding in 2008, the campaign's primary goal has been to shift $1 billion in existing food spending by college and universities towards local, fair, ecologically sound, and humanely produced food – 'real food.' To date, Real Food Challenge campaigns have won over $75 million in real food purchasing commitments from leading colleges and universities.