When we consider the enormity of the environmental crisis it’s easy to feel overwhelmed and helpless. Obviously, the solution is not as simple as changing an incandescent bulb to a CFL. But 1% for the Planet is enabling businesses to take a lead role in being environmental stewards and to set an example for the rest of the business community. These companies embrace the notion that the sustainability of the natural environment is fundamental to the sustainability of business.
So, altruism aside, why else should a business become a 1% FTP member? Let’s start with opportunities. Membership creates opportunities for companies to network, conduct business and simply associate themselves with over 700 companies that have made the same noble commitment. From a consumer standpoint, member companies re-enforce a positive perception of their brand, adding value that can result in greater customer loyalty and an increased customer base, especially among the growing number of people who recognize and appreciate the importance of environmental responsibility.
Member companies also benefit from our own marketing efforts and promotion of the 1% FTP brand. The more our logo becomes ubiquitous, the more effectively it will equate environmental stewardship with our membership. Our web site and other informational materials regularly highlight members, creating a unique opportunity to distinguish your business to your clients and customers, as well as to the general public. Members will also receive regular newsletters and updates on the current happenings at 1% FTP.
The environmental challenges we face are enormous. The need for businesses to lead the way is even bigger. 1% for the Planet offers a simple, tangible and proactive way for the business community to be a part of the solution.