So why does Giving Tuesday matter?

It provides an opportunity for nonprofit organizations to engage consumers, businesses, and potential donors in conversation and raise awareness for current initiatives. Several 1% for the Planet partners were involved this year including The Trustees of Reservations and Essex County Greenbelt Association. Both organizations used social media channels, including Twitter, Facebook, and blogs, to share the message of Giving Tuesday.

We think Giving Tuesday is a great addition to the shopping-centric holiday weekend. At 1% for the Planet, our members choose to give back on an annual basis and support nonprofit organizations all year round. Not only does this holiday provide a day where these nonprofit partners can have meaningful engagement with their audience via social media and other channels, but more importantly: it gets the conversation going and inspires other individuals and businesses to think about giving as we head into this holiday season.

With that in mind, we have a challenge for you: continue the spirit of Giving Tuesday through the holiday season. Throughout the month of December we have been highlighting members on our Facebook, Twitter, and Pinterest channels. We’re proud of our members and the commitment they make every year when they pledge to donate 1% of their sales.

If you have a minute before you brave the cold (‘cold’ is spot on for where we are), check out our members and see what businesses are near you. From chocolates to jewelry, and everything in between – our members offer great products that you can feel good about giving as gifts. Supporting a 1% for the Planet member in your area is a double feel good: you’re supporting your local economy and a business that gives back 1% of their sales to environmental causes. So, when you’re looking for that perfect gift, remember to carry on the spirit of Giving Tuesday!

Don’t forget to share your pictures with us on Twitter & Instagram, using the hashtag #LoveYourMother, so we can see which 1% FTP network affiliates you are supporting this holiday season!