Disadvantaged children in Sacred Valley, Peru participating in "Operation Genius" with the World Shamanic Yoga Institute.
The reasons businesses join 1% for the Planet are almost as diverse as the companies themselves, but Russ at World Shamanic Yoga Institute summed up his motivations particularly well:
The World Shamanic Yoga Institute is proud to be a member of 1% for the Planet. We have been working to foster health and well being at the individual, social and environmental levels for years and when we saw how well thought out the 1% program was, it was an “ah-ha!” moment.
We cannot possibly expect that government will take care of all the environmental issues our planet faces. Economic activity is a fact, and that economic activity MUST be tied to environmental programming if we are to hope for a tomorrow with healthy ecosystems for humanity and the other species on our planet.
1% helps make this a reality by channeling a percentage of gross economic activity back to well-conceived and vetted environmental programming. We look forward to doing our part by supporting organizations like Amazon Conservation Association.
We hope that in the future, 1% or more for the environment will be a standard and not an exception. We all share this beautiful planet. Let’s be intelligent citizens!
A good friend recently turned me on to a book by David Owen. While I’ve yet to read The Conundrum it’s next on my list, as soon as my boss Brittany lets me put down the Hunger Games.
Watching the promo video for Owen’s book got me thinking about tough, personal questions. I like to think I’m a fairly environmentally conscious person—I buy local, organic food when I can, ride my bike to the office more often than not and turn out the CFL’s whenever I leave a room.
Still, as Owen bluntly points out, there are glaring contradictions in the way I live. My passion for backcountry skiing and mountain biking has me driving Libby, my aging Volvo manwagon, around the northeast most weekends. I’ve forgotten my reusable shopping bags at home more times than I’d like to admit. In a week’s time I’m flying to Alaska in search of the snow that has eluded Vermont this winter.
Breaking news: it takes a lot of bike rides to the office to offset a flight to Alaska.
As much as I hate to admit it, Owen is right. Many of the innovations we think of as greening our lifestyles actually lead to increased resource use in the long run, as efficiency allows greater consumption. Damn, it’s depressing.
So how do we shake the funk?
The only answer, as I see it, is advocating for the kind of change that co-opts everyone as part of the solution, from the darkest green consumer to the most mainstream American. What better way to do just that than for businesses–who provide for almost all of our needs–to be the solution?
Companies that join 1% for the Planet are the leading edge of a paradigm shift. So pick up a copy of The Conundrum, and join me in welcoming the following businesses who have decided to be the solution:
Translation: I was cut down to make this poster, the least you could do was read it. Companies use natural resources. It is inevitable. The association 1% for the Planet encourages companies to give 1% of their sales to the protection of the environment.
Oui oui mon cherie, c’est vrai! We are pleased to share that with MediaTransports in France 1% for the Planet has 400 placements of the above creative in the Paris Métro posted now and up for as long as possible.
With such a reach into Europe’s second busiest metro system and a city that hosts an estimated 45 million tourists a year, we are honored to have this opportunity to encourage our global momentum and to highlight our 69 members in France on their home turf.
With our offices in Vermont, USA, we are sorry we won’t be seeing these posters but encourage those who do to take a snapshot and share with us all by posting on our Facebook Page.
To MediaTransports for their support, to our volunteer Caroline in France for her dedicated work, to our French members for their passion, and to all for spreading the word about 1% for the Planet across this very special globe, merci beaucoup!
