1% for the Planet member Smock (and parent company Boxcar Press) make beautiful letterpress products using sustainable printing and business practices in Syracuse, New York. Printers have historically played a role in negatively impacting the environment through deforestation, which is why Smock wholeheartedly believes in making the planet a better place.
Earlier this year, Smock introduced the “Change the World” card series, with 100% of profits donated to nonprofit organizations focusing on critical environmental issues affecting our planet. For the series’ second card, Smock teamed with Earthworks to raise awareness of the impacts of hydraulic fracturing (or fracking).
All profits from these cards are donated to Earthworks’ Oil & Gas Accountability Project, which reforms the oil and gas industry and supports affected communities. The card comes with a temporary tattoo that reads “Gas and Water Don’t Mix.” Both Smock and Earthworks are encouraging citizens to don the temporary tattoos in solidarity with the people living in 34 states where drilling and fracking is underway. You can join the dozens of people who have already shared their photos and personal stories by uploading yours to Tumblr. Here is a picture of the 1% staff with the tattoos on…
Why the focus on fracking? Smock is located in upstate New York, close to the Marcellus Shale, so the environmental threat that fracking presents hits close to home. Each month, around 2,000 new oil and gas wells are drilled in the U.S., and about 90% of these new wells are fracked. To get the natural gas out of the ground, each well requires anywhere from 3 to 15 million gallons of water and lots chemicals to extract the gas. A large percentage of this chemical laced water remains in the earth, threatening our clean water supply. Rarely do we know what these chemicals are: the oil and gas industry is exempt from the Safe Drinking Water Act, the Clean Water Act, the Clean Air Act, and the Superfund law. This is a serious problem that puts the environment — and our drinking water — at risk. Earthworks’ Oil & Gas Accountability Project is leading the way to protect public health, the environment and our climate from these dangers.