Posted on April 3rd, 2009 by admin
A global alliance with members representing 37 different countries thus far, we here at 1% for the Planet get quite excited at opportunities to take the movement on the road. This week we are pleased to reveal we are doing just that with a booth presence in Paris, France at the Planète-Durable tradeshow. In its second year, Planète-Durable is a unique rendez-vous with an objective for discovering concrete solutions towards a business world more respectful of our environments. Happening now, the tradeshow will run 10 am to 7 pm everyday through this Sunday the 5th. Our devoted volunteer in France, Caroline, will be available at the 1% for the Planet booth to answer questions for prospective members, current members and interested supporters. Please be sure to swing by and say bonjour!
Posted on March 18th, 2009 by admin
Howdy! This is Grady O’Shaughnessy, the newest addition to the 1% crew, comin’ at you live from the 1% mothership in the beautiful Waitsfield, VT. Kate normally keeps you updated with all things blog-worthy but since we’re just a few hours past St. Patrick’s Day – and I’m 1%’s resident Irishman by default – we figured it’d be appropriate for me to jump in and say hello.
I had the good fortune of representing 1% for the Planet at the Natural Products Expo in Anaheim, CA earlier this month. Never had I ever seen such a beautiful sight – so many 1% members in one place. Under the roof of the colossal Anaheim Convention Center, there were some 3,000 vendors and 50,000 people milling about like moths to an organic, fair-trade, soy, soot-free votive candle, all drawn to the West coast-Mecca of the latest and greatest natural and organic products. There was something for everybody - from skincare, supplements and other goodies for low-impact lifestyles to wonderful, wonderful food – from chocolate to pizza and flax oil to energy bars. So much wonderful food, in fact, that for two days, I didn’t buy a single meal. Free samples of delicious organic treats at every turn are hard to pass up..
One of the groups displaying their latest and greatest was the crew from Clif Bar & Co., a 1% member company for several years. As usual, there was quite a buzz around their booth. In addition to introducing a new mostly-organic drink, Clif Quench, to the world, they revealed new packaging which proudly features the 1% member logo on the back of many of their brands.
Thanks to Clif, Klean Kanteen, Galaxy Granola, Good On Ya, SIGG, and the other 1% members at the show for doin’ what you do and spreadin’ the 1% love and message to all. May the movement prosper!
Until next time… May the luck o’ the Irish be with y’all.
Posted on March 10th, 2009 by admin
(left to right: Craig Mathews, Terry Kellogg, Yvon Chouinard and Tom Brokaw.)
Very rarely are these men in the same room. Even rarer still are they all wearing suits! But February 11th was a very special occasion for us. We pulled out the stops to celebrate crossing our 1,000 member milestone. Former NBC Nightly News anchorman Tom Brokaw hosted the event which was designed to honor our co-founders Yvon Chouinard of Patagonia Inc. and Craig Mathews of Blue Ribbon Flies and 1% for the Planet CEO Terry Kellogg.
We could not have asked for a more perfect evening. Attendees included editors from publications such as Fast Company, Fortune, Elle, Men’s Journal, Vanity Fair, and the New York Times; phenomenal environmental stewards including senior staff from NRDC, the Rainforest Alliance, and the Clinton Global Initiative; inspiring philanthropists including the Rockefellers, talented musician Grace Potter and even royalty. The party lasted two hours over schedule – no one wanted to leave! Most importantly, the gathering generated a significant amount of attention and momentum for our movement.
We cannot give enough thanks to those who worked so hard on the event itself and on bringing us this far. 1,000 members is indeed a big milestone. In another respect, however, it’s really just the beginning.
We’ve included some photos to give you a sense of the moment. We hope you enjoy!
(Celebrating 1,000 Members, left to right: Craig Mathews, Yvon Chouinard and Tom Brokaw.)
(1% for the Planet CEO Terry Kellogg addressing the crowd.)
(1% Director of Outreach Becky Benard and Board Advisor Maria Moyer.)
(Long-time NRDC head John Adams with Yvon and Malinda Chouinard.)
(Verlyn Klinkenborg of the NY Times, Craig Mathews and Board Member Riley Etheridge.)
(left to right: Barney’s Fashion Director Julie Gilhart, FEED Projects Founder/designer/model Lauren Bush, former (PRODUCT) RED President Tamsin Smith, theory Founder/President Andrew Rosen and Terry Kellogg.)
(Board Member Jesse Johnson and Host Steven Gluckstern.)
(left to right: 1% Consultant Gabriel Unger, fuseproject Founder Yves Behar, 1% VP Melody Grote, Board Member Kim Jordan, Malinda Chouinard, and 1% supporter Rae Emmett.)
(One of our favorite photos from the evening, musician Grace Potter with Yvon Chouinard.)
(The 1% for the Planet team! left to right: Kate Mitchell, Melody Grote, Becky Benard, Terry Kellogg, Grady O’Shaughnessy and Chrissy Gilhuly.)
(1% for the Planet founders, board members and employees. left to right: back row – Larry Kopald, Melody Grote, Becky Benard, Jesse Johnson, Yvon Chouinard, Riley Etheridge, Craig Mathews, Lisa Pike, Kate Mitchell, front row – Maria Moyer, Terry Kellogg, Grady O’Shaughnessy and Kim Jordan.)
Posted on January 20th, 2009 by admin
We have two exciting announcements for you all today . . . . .
First off, Happy Inauguration Day! Please join us in applause for member Jack Johnson who has been invited to play the Presidential Home States Ball tonight. This is a phenomenal honor and we congratulate Jack for this recognition. With Jack’s spirit and commitment to the environment, we couldn’t think of a warmer welcome for our new president.
Second, the Winter Outdoor Retailer Show is right around the corner, this Thursday through Sunday in Salt Lake City. Not only will we be attending but we are proud to announce we’ll be hosting a Happy Hour in the Backcountry Village on Saturday from 4 to 6 with special musical guest, member Garett Brennan! Please join us! Terry, Melody and Kate will be in attendance along with many members, approved non-profits and friends. This is a great opportunity to meet and experience the energy of the movement in the flesh. We hope to see you there!
Posted on January 13th, 2009 by admin
All signs for the 1% for the Planet team are pointing towards New Year’s resolutions this year focusing on treating our planet a bit better, and we are more than stoked about it! Chrissy our Membership Coordinator came into the office last Monday after a five day hiatus with 56 inquiries for membership in her inbox. Of those 56 inquiries, 48 have immediately followed through with next steps and thus now have catered License Agreements in their hands.
We know New Year’s resolutions can sometimes be tough to stick to, but that’s why we set them, to challenge ourselves. We applaud those interested businesses who have reached out to make the 1% for the Planet commitment in 2009. As Craig Mathews of Blue Ribbon Flies, one of our co-founders says, “probably the hardest check you’ll write is the first check”. After that, you’ll never feel better and you’ll realize you probably signed yourself up for the easiest New Year’s resolution yet.
On behalf of the planet we thank those businesses stepping up in 2009 and look forward to having you on board. Happy New Year everyone!