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Archive for the ‘News’ Category
Posted on February 25th, 2010 by brittany
In response to the devastating earthquake that recently shook up Haiti, a few of our members have inquired how they might use their 1% donations to help the relief effort. We too were curious to learn about how our non-profits are helping to rebuild and replenish the devastated nation, and have reached out to some to hear their stories of hope, change and progress.
Plant With Purpose works in several countries around the globe, but has maintained a presence in Haiti for 13 years now, with a team led by 42 local Haitians. Their focus is on sustainable development, as they recognize that by restoring the productivity of the land, they will enable Haitians to experience a healthier economy and landscape. In the immediate aftermath, Plant With Purpose focused on bringing food and water to those affected by the earthquake. Now their effort goes beyond immediate relief, to creating a more long-term solution. By educating Haitians about reforestation techniques, Plant With Purpose is helping Haiti’s depleted soils to once again yield nourishing crops while simultaneously reducing the occurrences of floods, mudslides and soil erosion. The planting season is less than a week away, so what better time than now to support Plant With Purpose in their reforestation efforts! For more information of Plant With Purpose check out their blog or online Haiti Video.

Plant With Purpose Reforestation in Haiti
In conjunction with the food crops that will sprout resultant of Plant With Purpose’s efforts, Trees, Water & People, is providing Haitians with a more sustainable tool to cook these foods! For but $20, Trees, Water & People is offering a fuel-efficient and clean burning stove to the families of Haiti. By consuming less fuel, providing nourishing meals, and sterilizing water, these stoves are assisting both the health of the people and the environment of Haiti. Trees, Water and People just recently received the Sasakawa Prize from the United Nations Environmental Programme in recognition of its stove distribution as a green solution to climate change. Congratulations Trees, Water & People!
Environmental non-profits focused on restoring agricultural productivity and food security are critical if Haiti is ever to become self-sustaining. We at 1% are glad to see the sustainable progress being made already by Plant with Purpose and Trees, Water & People in the face of this daunting tragedy.
Posted in News
Posted on February 17th, 2010 by jake

To support the recent launch of the 1% all-digital album, we just released this web badge (above) to make it easy to share the album online. The badge is a new way for the extended 1% community — from 1% album lovers, to member companies, to 1% environmental non-profit partners, to 1% friends and supporters — to build some buzz about this great album and 1% for the Planet. Will you join the effort?
Here’s how to join:
1. Visit the share page of our new music site.
2. Choose a badge size that will look good on your site, then post it.
3. Then, show us where you put it by submitting your site address using the form on the share page.
When you enter the location of your badge on our share page form, we’ll check out your site and add you to the list. Help us reach 100 badges and we’ll list your site on our blog. Our team will be using our Twitter account, @1percentFTP, to highlight some of the great badge sightings you share with us along the way.
And if you don’t have a blog or website, the image can go practically anywhere. (We put the image on our facebook page and YouTube page, and are exploring ways to fix it to Fenway’s water dish.)
Still wondering what a badge is?
Think of it as the online counterpart to a bumpersticker for your car, or a charity ribbon to pin on your jacket. A web badge is a small image you put on your web site that calls attention to something special — a club you’re a part of, a standard you’ve met, or a cool offering.
What is the 1% album?
1% for the Planet: The Music, Vol. 1 is a compilation of more than 40 rare and exclusive songs donated by leading artists to supporting non-profit organizations working to create a healthy planet. The album aims to accelerate the 1% movement by engaging more people and inspiring more companies to join. Go to our music site to sample tracks, see what the artists are saying about the album, and download the music.
Posted in News
Posted on February 16th, 2010 by grace
Always looking for a reason to get together and spread the word about 1%, some of our French contingent met up in Paris last weekend for a fishing show, Salon de la Peche With over 80 members and 130 non-profits, 1% for the Planet has a strong following in France.

Ephemera Field and Fish hosted the lively meet-up along with representatives from Balao, Green-News, Magnana, Planet Lures, and Dosnon & Lepage, all pictured above. Balao’s Emmanuel Donfut was happy to report that the gathering included guests from several businesses interested in joining 1% for the Planet. We wish we could have been there to help convince them to join, but we know the Dosnon & Lepage champagne and great company likely did the trick. Thanks to all members who attended Salon de le Peche and organized the 1% meet-up!
Posted in News
Posted on February 12th, 2010 by brittany
If Iceland sounds cold, worry not, as these darling foxes will assuredly warm your heart. The most precious of all precious and the most snugglicious of all snuggables – 1% for the Planet is proud to welcome The Arctic Fox Center as a non-profit partner. In just the past couple months, with two new members and one non-profit partner hopping aboard the 1% bandwagon, 1%’s presence in Iceland has grown three-fold!

Choose your adventure – raft, kayak, hike or sail – in the West Fjords of North West Iceland with Borea Advenutures. Adventuring with Borea not only steps lightly on the earth, as they focus on “silent” activities that utilize no motorized vehicles, but it also helps support the cutest creatures in the world, as Borea Adventures has chosen The Arctic Fox Center as their 1% recipient organization. How splendid!!
After your eco-friendly adventure with Borea (or before if you’re going out to the rivers!), be sure to check in with Icelandic Member #2: Einarsson Fly Reels! Jón Páll will gear you up with some reels and rods, and perhaps – if you time your travels right – even some brekky! Jón tells us how the sun does not reach over the mountains of Isafjordur for about two months, and so on the day of January 25th, when the sun finally hits the first houses in town, there is a festival of making pancakes – “sunpancakes” they’re called. Jón was inspired to join 1% after chatting with friends at Borea and reading our founders book, Let My People Go Surfing. Jón is further continuing the Icelandic ripple effect by reaching out to the North Atlantic Salmon Fund….
We’re so pleased to take on a presence in the unique and amazing community of Isafjordur, and we look forward to the day when the Arctic foxes are so plentiful that the Center donates a few to the 1% crew!
Posted in News
Posted on January 21st, 2010 by jake
Last week’s album artwork made its rounds with some great posts on blogs and Facebook walls. Here’s the latest artwork.
A quick 1% music album update:
All is going swimmingly – THANK YOU to all of our fans and supporters. You’ve helped us climb to the top of Amazon’s MP3 Albums list, bounce around iTunes top-50 album list, and just recently take a walk up Billboard’s top folk albums lane, reaching #3.


See more on the 1% Flickr site. Artwork by TDA Advertising and Design (Boulder, CO)
As always, please feel free to use these images on your blogs and websites, and link your viewers to the 1% music site: music.onepercentfortheplanet.org.
About the Album:
1% for the Planet: The Music, Vol. 1 is a compilation of more than 40 rare and exclusive songs donated by leading artists to supporting non-profit organizations working to create a healthy planet. The album aims to accelerate the 1% movement by engaging more people and inspiring more companies to join. Download and share the album →
Posted in News
Posted on January 19th, 2010 by grace

This week, a few of us will be Utah-bound for the annual Outdoor Retailer Winter Market Show in Salt Lake City. With 850 wintersports and outdoor companies exhibiting, among them 1% members like Klean Kanteen, Patagonia, Clif, and Turtle Fur, and over 15,000 in attendance throughout the show, Outdoor Retailer is a prime place for us to connect with prospective members and friends from around the world. What’s more, with generous support for Klean Kanteen, we’re able to throw a music release party for our album featuring live music by 1% member Barefoot Truth, local brews, and plenty of sweet swag and prizes like our new album, 1% Klean Kanteens, and a weekend stay at Jackson Hole’s luxurious Bentwood Inn. If you’re at the show on Thursday January 21, 4-6 PM, we’d better see you there!

We’re also partnering with Madi Diaz, one of the fabulous musicians featured on 1% for the Planet: The Music, Vol. 1, for a Sundance Happy Hour concert in Park City. Planning to be in Park City for Sundance or a ski weekend? Then be sure to stop by Downstairs in Park City, Saturday January 23, 5-7 PM.
Posted in News
Posted on January 15th, 2010 by jake
Enjoy a glance at some of our latest artwork aimed to help spread the word about our new-release album. More to come!
About the Album:
1% for the Planet: The Music, Vol. 1 is a compilation of more than 40 rare and exclusive songs donated by leading artists to supporting non-profit organizations working to create a healthy planet. The album aims to accelerate the 1% movement by engaging more people and inspiring more companies to join. Download and share the album →

See more on the 1% Flickr site. Artwork by TDA Advertising and Design (Boulder, CO)
Our album rollout depends on online sharing, which we encourage. Please feel free to use these images on your blogs and websites, and link your viewers to the 1% music site: music.onepercentfortheplanet.org.
Thank you!
Posted in Announcement, Media, News
Posted on January 11th, 2010 by jake

Two years in the making, 1% for the Planet: The Music, Vol. 1 — the new 1% music album featuring a star-studded list of over 40 artists — surprised us (nearly flooding my laptop with coffee) as it reached the top of Amazon’s Bestselling MP3 Albums list upon close of its release day. The album is now available through most every online music outlet you can think of, from iTunes to eMusic to Rhapsody… and now on our very own music site.
We’ll follow-up here with some stories from the ripped-up and rerouted road of the music industry — a story of great collaboration in an era where good music can be king even without a big record label. For now, we’ll be live-sharing all album promotions and updates on 1%’s Twitter and Facebook pages.
Here are some of the latest music project developments:
1% Music Site is now live → music.onepercentfortheplanet.org
Sample the music, buy individual tracks or the full album, see what the artists are saying about the project, or redeem that download card you picked up at your local Patagonia store.
New Facebook landing page → visit page
Social networks can be powerful platforms for building support around causes. As part of our ongoing work to keep 1% hip to the social beat, we’ve kicked off a new page to welcome new Facebook fans with our music.
‘Artist Allies’ list kicks off → visit list
In addition to keeping track of what some of our members and non-profit partners are talking about online, we have added a third list — follow our ‘Music Allies’ on Twitter to connect with the artists on our album. If you’re a 1% member, partner, or artist on Twitter and are not yet on one of these lists, let us know.
Posted in News
Posted on January 4th, 2010 by grace

We’re starting 2010 with a bang. The 1% for the Planet: The Music, Vol. 1 is live around the world on Amazon.com today — 41 songs for about the price of a medium pizza. In the US, the album is being offered for $3.99 today only.
Buy your copy here. When you do, you’ll help propel us to the top of Amazon’s bestselling MP3 albums list–as of 3 PM EST we’re already #5!
Our all-digital release features more than 40 leading artists, many of them 1% members, all of whom donated rare or exclusive songs to produce the first album dedicated to supporting the environment. All proceeds from the album allow 1% for the Planet to do more for environmental non-profits all around the world.
The full launch of the album will take place tomorrow at music.onepercentfortheplanet.org as well as iTunes, Amazon, and 100 other online music retailers. Please help us by spreading the word to your colleagues, friends, and family members who appreciate good music (and a great deal).
Posted in News
Posted on December 17th, 2009 by grace

It’s almost here…we promise!
From tweets galore to posts on Treehugger, Sustainability Digest, NicerNews, and more, we’re starting to see the first ripples of excitement for 1% for the Planet: The Music, Vol. 1. The 1% album will be available starting January 5 at music.onepercentfortheplanet.org and at online music retailers like iTunes and Amazon. Offline, you can purchase an Eco Download card, which is constructed of 100% recycled materials and provides a unique code to access all 41 tracks from the 1% music website. If you happen to live near a Patagonia retail store, you’re in luck–the Eco Download cards are available in most locations during December and beyond.
Check out the early buzz on the album and stay tuned here for updates over the next few weeks. At $10 for 41 tracks comprising the first music compilation dedicated to supporting the environment, purchasing 1% for the Planet: The Music, Vol. 1 just might be the easiest decision you’ll make in 2010.
Posted in News
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