Posted on February 14th, 2012 by tom
If you’ve ever watched professional cycling, you’ve undoubtedly seen those “pedal dancers” protecting their noggins with some stylish headdress. Now, I’m a cyclist, so I know how important it is to be wearing something that looks good, but boy, it also pays to wear something that protects well. That’s one reason I was so excited to see Lazer Snow Helmets become a member.
Lazer, established and headquarted in Belgium, has been designing brain-cages since 1919. Ever heard of a guy named Eddy Merckx? Maybe not, but Lazer teamed up with “the Cannibal” in 1987 and developed the first specific hard shell bicycle helmet. Essentially, they’ve been innovating for almost a century and keep expanding their reach into new markets.
With the launch of its new Lazer Snow Helmets, Lazer has partnered with Protect our Winters to raise awareness about climate change. Together they will work to create programs that engage the wintersports community around an issue that dramatically affects our enjoyment of the mountains and the future of the snowsports industry.
Although Lazer snow helmets are not yet available to consumers, Lazer is starting its support of POW from day one of the new products, and in conjunction with the launch of the entire snow helmet collection at the Snowsports Industries of America Snow Show in Denver. Hans Dyhrman, Director of Marketing for Lazer Snow states, “Even though we are a new brand in the snowsport business, we feel it is important to take a leadership role within the industry, and this is one of our actions.” Woah, keep track of these mold breakers, they’re going places – albeit safely.
Posted in News
Posted on January 20th, 2012 by tom
It’s always nice to hear from a 1% for the Planet approved non-profit that the money donated to them has done some tangible good. That’s why we were very pleased to hear from Christine at Colorado Open Lands. Christine praises both the people she’s been able to work with and help, and the 1% for the Planet businesses that allow Colorado Open Lands to do what they do best: protect land.
Colorado Open Lands helps families achieve their dream of permanently protecting land. Since they were founded 30 years ago they’ve protected over 250,000 acres of ranch and farmlands, wildlife habitat, river corridors, and scenic views in 39 counties around the state of Colorado.
So far Colorado Open Lands has received nearly $15,000 from The Color People, a 1% for the Planet business member. Colorado Open Lands chooses to devote these resources to projects that focus on protecting land with permanent conservation easements.
One such project was the protection of the 3,796-acre Prewitt Ranch in Washington County, Colorado. Located 100 miles east of Denver, the ranch features a combination of sand hill grasslands, irrigated crop land, sub-irrigated meadows, wetlands and ponds, while supporting a thriving cattle operation – Cardinal Charolais – and a wide-array of wildlife.
Pat Gebauer and Luan August, owners of Prewitt Ranch, reflect on their legacy. “Luan and I are proud of the fact that we operate a profitable cattle operation, while providing and improving habitat for game and non-game wildlife. Some people believe that these are mutually exclusive management goals, but we, and many other farmers and ranchers, are proof that this just isn’t the case. Truth is, without farms and ranches, we wouldn’t have a bounty of food or wildlife. Our conservation easement allows us to preserve both.”
The Prewitt Ranch also controls more than two miles of the shoreline of Prewitt Reservoir, which is leased to the Colorado Division of Parks and Wildlife as Prewitt Reservoir State Wildlife Area. White pelicans drift across the reservoir while the leaves of 70-foot tall cottonwoods whisper overhead on the ranch’s shoreline. The State Wildlife Area provides year-round fishing, hunting and recreational access.
Tom Kroening, Area Wildlife Manager for the Colorado Division of Parks and Wildlife, “The permanent protection of the Prewitt Ranch ensures that wildlife will have access to habitat on both private and public land here, which is a long-term benefit to recreational users. The conservation easement also benefits the local economy by maintaining the agricultural land base.”
So, thank you to The Color People, Colorado Open Lands and Prewitt Ranch for making all of this happen!
Posted in News
