Posted on July 2nd, 2012 by melody
LOHAS 2012 Conference this June in Boulder was a highlight for 1%. Why? Because some pretty amazing 1% member companies rocked the Partnerships Panel, talking about great work they are doing with non-profits in the network. Moderated by Melody Badgett, SVP 1% for the Planet, Klean Kanteen Co-Owner Jeff Cresswell, Patagonia Footwear Marketing Manager Sue Harvey-Brown and New Belgium Sustainability Specialist Katie Wallace shared stories of meaningful partnerships that are delivering real impact.
Ditch the Plastics!, Advocate Weeks and Save the Colorado programs, respectively, are moving the needle on engaging consumers in giving back, building awareness around key issues and changing behaviors in positive ways… all supporting the environment in innovative ways that are proving to also be good for business.
Its clear that, while giving is good, companies really want to do more and working in partnership with non-proftis enables “doing together what we cannot do alone”. The 1% network is fast becoming a place where partners connect, validate and communicate their commitment and, as the emphasis on partnerships grows, 1% sees a huge opportunity to help mobilize and scale more partnerships among likeminded leaders.
Posted on May 10th, 2012 by melody
Remember the Dr. Seuss book Are You My Mother? 1% Ambassadors, did you know your mother was a goat? A GOAT. Not your typical goat however. Here’s how it all began…
The GOATS (Gathering of Artists, Athletes and Technologists) bred Jackson Hole WY are a different type… feisty and stubborn maybe, lovers of the steep mountain trails and wild winter weather, but also incredibly creative and innovative and accomplished… Led by rad skiers and boarders Dirk Collins, Alex Hillinger, Jenny Collins and Circe Wallace, last year’s GOAT helped build the 1% Ambassador Program …a group of not-your-usual-suspects that brings-to-life the story and mission of 1% in a real, human way, with a message that reaches broad and appeals to many.
SUCCESS: Too be successful overall, 1% not only has to engage its core audience, it has to go broad and inspire many and create a brand and movement with which peeps identify, that they are psyched to be a part of.
IMPORTANT: Ambassadors are important in this regard, because the enviro problem is too big for ‘dark greens’ to solve alone, we need diversity… fashionistas, members of hook and bullet crowd, lawyers, photographers, racecar drivers, you name it!…it needs to reach medium greens and light greens too… the Ambassador Program does just that.
BEAUTY OF IT: Ambassadors taps into heroes, in all walks life, who care about planet, giving back, have influence exponential, inspire others by how live and who they are.
LIVING THE LIFESTYLE:
Lelani Munter – Female, Hawaiian, German racecar driver who runs her racecar on biofuel.
Kim Jordan – CEO New Belgium Brewery, powers her brewery on all renewable energy, built one of the biggest solar arrays in the country and is passionate about Saving the Colorado and biking (aka, hosts annual Tour de Fat and importance and supports alternative transportation).
Kris Holm—Extreme unicyclist in Vancouver just published a book about how thinking in new ways and approaching things differently (for him, on 1 wheel not 2 or 4) helps you reach heights and summits you’d not overcome otherwise (he was also the first 1% member in Canada).
Chris Keyes—Editor-N-Chief Outside Magazine wrote an editorial in September’s Outside issue challenging companies to step up and give back in a significant way. He’s moderating a panel in May at Telluride Mountain Film on the value of companies and non-profits working together. Outside is a 1% Media Partner.
Julie Gilhardt—Beautiful fashionista who has worked as head designer for Barneys and now Amazon, lives her passion for sustainability and, through her writing and interviews, encourages others to do the same.
And many more…
MOMENTUM: Last year was a building year for the 1% Ambassador Program, one activated in the social media space (1%’s press this year is already double LY!), with 8-10 new ambassadors on the horizon. They are showing up at key gatherings like GOAT 2 in March and at TMFF.
We are most excited to ENGAGE MORE in the year ahead… we think Ambassadors are, in the words of Travis Rice, RADDER, RADISH, ROOT.. aka, poised to do amazing work in the year ahead!
Posted on May 1st, 2012 by melody
Ever wonder “what is a CAUDALIE?” … many beautiful things it turns out:
… an oenological French term that quantifies the duration of a wine’s flavor in your mouth. The finer the wine, the longer its flavor lingers on the palate – thus meriting more Caudalies.
Caudalie is also:
…a fantastic new 1% member company! WELCOME Caudalíe!
Headquartered in France, Mathilde and Bertrand Thomas have been carefully creating natural beauty products with grapeseed polyphenals for more than 15 years. Their scientific research has perfected Caudalíe’s business model… ‘recycling’ raw materials from grapes, grapevine stalks and grape-seeds, extracting the active ingredients and creating for consumers a product that respects both the environment and their skin
Caudalie, joining 1%, made strategic giving a meaningful part of its environmental commitment. Working with 1%, the company thoughtfully created a portfolio of causes aligned with what they care about most– protecting the natural environment–and what the company stands for— supporting regions that produce the natural ingredients of its products.
Learn more from Mathilde by watching this video.
One great example, Caudalie is working with Coeur de Foret to plant a ‘Caudalie forest’ in Peru that mitigates materials used in packaging. When a customer purchases a designated product, a tree is planted. Be on the lookout for other giving projects that will launch throughout the year aligned with organic farming and species preservation in areas from which palm oil, shea butter and essential oils come.
Posted on April 26th, 2012 by melody
Goats often, well…. they butt heads. That’s what goats do. But not THESE GOATS…
The GOATS bred in Jackson Hole WY are a different type… fiesty and stubborn maybe, lovers of the steep mountain trails and wild winter weather, but also incredibly creative, innovative and accomplished… having the time of their lives on a journey that’s changing the way people think and act about the planet. When the herd convenes annually in Jackson… magic happens.
1% for the Planet has the privilege of benefiting from that magic. Led by rad skiers Dirk Collins, Alex Hillinger, Jenny Collins, Penn Newhard, and Circe Wallace, last year’s GOATS helped build the 1% Ambassador Program; a group of not-your-usual-suspects that bring-to-life the story and mission of 1% in a real, human way, with a message that has broad reach and appeals to many.
This year’s GOAT had 35 amazing peeps… non-profit patient capitalists like Acumen, successful business founders like Dom (tweet tweet), corporate big whigs like Teresa, rad mag editors like Gib, and radder boarders like Circe and TR (talking smak about radishes)… GOATS from all walks. The outcome was FOOD, the discussion was what, how, when, where and with whom can we engage to effectively deliver healthy, organic veggies where they’re needed most.
The answer was simple… it begins locally, in this case, in Jackson, sprouting with a patient capital-backed company called Vertical Harvest. The company uses a vertical greenhouse in the city center and hydroponics to grow foods where none have been able to grow before. How the idea will take root and flourish is the story for next year’s GOAT.