Posted on May 23rd, 2013 by Leah
Stephen Ritz, Dwight Ritcher and Nicole Nelson join Mad Marathon lineup; 1% for the Planet celebrates 10th anniversary
Waitsfield, VT — This July, Vermont’s Mad River Valley will host “The World’s Most Beautiful Marathon” the Mad Marathon, a 1% for the Planet event. While Sunday, July 7 is the official race day, the whole weekend is turning into a can’t miss summer event. The most recent additions to the weekend’s lineup include 1% for the Planet ambassadors Stephen Ritz, founder of Green Bronx Machine, and Dwight Ritcher and Nicole Nelson, both musicians and Vermont natives — Nicole is well known for her stint on the third season of “The Voice”. “Dwight and Nicole” will perform on Friday, July 5 and Ritz will speak about his experience teaching students how to grow vertical ‘living walls’ on July 6th.
Ritcher, Nelson and Ritz are new to the 1% for the Planet family, and excited to be ambassadors as 1% for the Planet celebrates its 10th year.
“Dwight and I are looking forward to performing at an event that does so much good, both for the environment and local and regional communities,” said Nelson. Ritz added, “The Green Bronx Machine is thrilled to come to the Green Mountain State to celebrate our commitment to 1% For the Planet; proof that no matter where you live, work and play, together, we can all make a difference!”
In addition to speeches, musical performances and the official marathon, the weekend will host a fun run for kids and showcase 1% for the Planet’s hometown of Waitsfield, offering participants the chance to enjoy the local Farmer’s Market and cuisine on Saturday before the race.
“We are so honored to have Stephen, Dwight and Nicole join us for this year’s Mad Marathon and the celebration of our 10th year,” said Terry Kellogg, CEO of 1% for the Planet. “The 1% for the Planet family is big and continues to grow, adding nonprofits, businesses, ambassadors and media partners. This event allows us to highlight all of these different groups that come together through our network to make good. Honestly, we can’t think of a better way or setting to have our network celebrate ten years of giving back to Blue.”
1% for the Planet announced its partnership with the Mad Marathon earlier this year, making the third annual Mad Marathon the first marathon dedicated to environmental sustainability. All funds raised by the 1% for the Planet team will be split among three nonprofit partnerships: The Staying Connected Initiative, The Bay Circuit Trail and The Penobscot River Restoration. 1% for the Planet New England nonprofit partners also have the opportunity to create individual teams and raise funds for their organization.
For more information about how to contribute, please visit http://www.crowdrise.com/1percentFTPmadmarathon2013
Posted on May 23rd, 2013 by Leah
The Bay Circuit Trail and Greenway is a 200+ mile trail stretching around greater Boston from Plum Island to Kingston Bay. It’s an amazing place to appreciate and spend some time incredibly close to both urban and suburban areas. The Appalachian Mountain Club (AMC) supports and promotes the Bay Circuit Trail and Greenway, as one of their major initiatives and is collaborating with The Trustees of Reservations to lead the Bay Circuit Alliance.
“The Bay Circuit Trail is one of Boston’s hidden recreation treasures–a beautiful and unexpected long-distance trail that is also close to home.” Charles Tracy – New England Trail Administrator for the National Park Service.
The trail traverses 57 communities and is in the sphere of more than 4 million people and population centers in greater Boston, New Hampshire, Central/Southern, Massachusetts, and Rhode Island. It is a multi-use trail allowing hiking, trail running, biking, horse-back riding, and cross-country skiing, snowshoeing and paddling. The trail is also accessible by public transit in some locations and connects multitudes of public lands flanking it.
In January 2013 AMC began a trails inventory of the Bay Circuit Trail. This inventory aims to catalogue trail conditions, signage needs/enhancements, problem areas and obstacles along the trail. Through this assessment a list of priority areas in need of enhancement will be developed.
In order to the complete priority trail projects AMC plans to:
-Hire a seasonal, full-time Bay Circuit Trail Coordinator
-Work with volunteer leaders of the Bay Circuit Trails Committee, as well as towns, communities, college outing clubs and local corporations to recruit and train volunteers to maintain and steward the trail
-Make our members and the public aware of the trail by leading monthly hikes and local chapter family activities on the trail
-Ensure that the trail is easy to follow and has blazes and directional signage throughout and develop a system to establish educational kiosks at key spots along the trail
We are in need of funding to:
-Support the Bay Circuit Trails Coordinator
-Cover the costs of signage, kisoks etc.
We are in need of volunteers to:
-Help maintain the trail
-Lead hikes on the trail and
-Someone who is web savvy to help us maintain the Bay Circuit Alliance website
Please consider supporting the Appalachian Mountain Club and the Bay Circuit Alliance and the good that it models.
“Residents connect with each other and with local industry. Voters connect with their government. Towns connect with neighboring towns. Towns connect with their historical past and preserve land for posterity: Green gems connected by the string that is the Bay Circuit Trail. The positive energy originating from this undying idea sparks a sense of community vigor and cooperation; of physical and mental health; of hope.” Marlies Henderson – Trail Volunteer – Bay Circuit Alliance
For more information, please contact: Kristen Sykes, Director of Conservation Strategies – Appalachian Mountain Club & Director of Operations – Bay Circuit Alliance, firstname.lastname@example.org or 617-391-6565
Founded in 1876 the Appalachian Mountain Club is the oldest conservation and recreation organization in the country. The Appalachian Mountain Club promotes the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of the Appalachian region.
We believe these resources have intrinsic worth and also provide recreational opportunities, spiritual renewal, and ecological and economic health for the region. Because successful conservation depends on active engagement with the outdoors, we encourage people to experience, learn about, and appreciate the natural world.
Posted on April 25th, 2013 by Leah
*The event is free to attend, but there is limited capacity.
If interested, contact email@example.com
Posted on March 9th, 2013 by Leah
There are many different ways to advocate for a healthier planet. This year, 1% for the Planet would like to extend the opportunity to join us in action to further sustainable solutions.
1% for the Planet has joined forces with Climate Ride for our 3rd year of climate advocacy on wheels. Trina Peterson will be leading the 1% for the Planet Team this year, training for the ride from her home in the mountains of Colorado. In addition to our team, 1% for the Planet has been named one of the beneficiaries for our dedication to sustainable solutions and bike advocacy. Trina will be riding over 300 miles to raise awareness of sustainability solutions and further 1% for the Planet’s climate action.
Climate Ride is a nonprofit partner that organizes life-changing charitable events to raise awareness and support sustainability, bike advocacy, and environmental causes. Each year, Climate Ride holds two week-long events: Climate Ride NYC-DC and Climate Ride California.
1% for the Planet will be represented during the California Ride (May 19- 23, 2013) and we are looking for additional climate advocates to saddle up. Cycle to a clean energy future through majestic Redwood Forests, famed wine country, and iconic Golden Gate Bridge.
You will be joining a community of active advocates who believe in 1% for the Planet’s ability to transform business as usual. All skill levels are welcome as are all levels of financial support. You can make a secure online donation today by clicking on the ‘Support Me‘ button. You’ll automatically receive an acknowledgment and I will be notified by email of your support.
Posted on March 4th, 2013 by Leah
Join 1% for the Planet for a week this fall as we explore the French countryside by bike. Peddle through Provence farms and vineyards by day and toast sustainability by night.
CycleVentoux is a proud 1% for the Planet Member organizing fabulous European bicycle tours. They will provide carbon fiber bikes and supported day rides through stunning Haute Provence landscapes, including the Gorge de la Nesque and the climb of Mt Ventoux.
Participants will stay in four-star accommodations and after riding each day, enjoy fine French cooking, Rhône valley wines, and spa amenities. French-based 1% for the Planet member companies will be represented throughout the tour.
Daily options allow for varied riding intensities including cultural / rigorous cycling circuits of the Plateau de Vaucluse visiting Venasque, Gordes, Ménerbes and Murs.
Click to read more about 1% for the Planet Tours or e-mail for pricing information, firstname.lastname@example.org. This trip is designed for 8-12 participants; join individually, as a couple, or book the whole trip.
Posted on January 31st, 2013 by Leah
Waitsfield, VT, 1/30/13 — 1% for the Planet and the Mad Marathon are joining forces to host the first marathon dedicated to sustainability. The marathon will showcase and support local and regional environmental non-profit partners and takes place July 7th, 2013 in the Mad River Valley, Vermont.
Dori Ingalls, Race Director for the Mad Marathon, created the “World’s Most Beautiful Marathon” in Waitsfield and Warren two years ago. Since then runners from 48 states and 12 countries have come to Vermont to participate. “The marathon is special because it celebrates our beautiful community and environment” Ingalls notes. “Our partnership with 1% for the Planet with it’s mission to create a healthy planet ensures that the marathon stands for something more.”
Headquartered in the Mad River Valley, 1% for the Planet is a growing global movement of hundreds of member companies all around the world that donate one percent of annual sales directly to approved environmental organizations worldwide. The organization has partnered with the Jessie B. Cox Charitable Trust to increase environmental philanthropy in New England. “The marathon offers a way to celebrate our local community, our global member businesses and the good work of New England non-profit partnerships that keep the area so beautiful,” says Barbara Friedsam, 1% for the Planet’s Sr. Director of Marketing and New England.
Ingalls has been involved with big races, such as the Ironman and Xterra for years. “I wanted to create an friendly local race experience in the valley I call home. Runners always want to run for a cause and this has been a green course from the beginning. Solidifying the partnership with 1% for the Planet allows the legacy of local environmental stewardship to live in a larger way. We will still continue to support fundraising efforts by runners for other non profits like the Hannah House and the Stern Center but we are sharpening our focus on the nonprofits that keep this region so beautiful.” says Ingalls.
This year, the Mad Marathon has added options for participating with “Take it Easy or Take It Tough”, making the race accessible to teams and families as well as challenging for seasoned marathon runners. “These opportunities align with the message of living a healthy and sustainable lifestyle. Running the marathon alone or on a team is just one of many ways to do so,” says Friedsam. “We see this partnership as a way to engage people to support environmental organizations and come see why this region is so unique. We’re excited to raise awareness and have a lot of fun along the way.”
About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This global movement of more than 1000 member companies in 45 countries donate one percent of annual sales directly to approved environmental organizations worldwide. To date, our network has achieved over 100MM in cumulative giving. 1%FTP annually reviews financial records to certify that member businesses meet their commitment. To learn more go to: www.onepercentfortheplanet.org.
About the Mad Marathon
For more information on the Mad Marathon and Mad Half please visit www.madmarathon.com or email email@example.com.
Posted on December 21st, 2012 by Leah
Not everyone has the physique to bike naked for a cause, but we can all support those
working for a sustainable future. Consider supporting 1% for the Planet as we grow the network as a powerful engine for change.
EVERY DOLLAR MATTERS—AND GETS MULTIPLIED
Your gift today allows us to sign up more companies which in turn direct more funding towards worthy environmental causes, it is truly an investment with the promise of a powerful return. To date, every dollar invested in 1% for the Planet has leveraged more than 40 dollars for the planet. So your investment will create a powerful ripple effect across both the business and the natural world.
Posted on December 5th, 2012 by Leah
The Northern Forest is one of the most intact temperate broadleaf forests in the world. In addition to the numbers above, it’s a home to rare alpine vegetation, at-risk species, old-growth forests and dynamic rivers. However, development pressures threaten to fragment existing connectivity and to decrease the ecological health of the region.
In 2009, $1 million grant from the US Fish and Wildlife Service catalyzed a partnership between the Nature Conservancy, State wildlife and transportation agencies, and 11 other organizations. The Staying Connected initiative was born. The Staying Connected initiative works to restore, maintain, and enhance large blocks of wildlife habitat and the connections between them.
According to the initiative, the goal is to protect existing connectivity and work to restore lost connectivity between forested habitat from New York to Maine. The priority linkage areas are from the Adirondacks to the Green Mountains, from the Greens to the Worcester Mountains, and on into the expansive forests of Maine and Quebec.
The partners work together to determine where fragmented habitat most threatens wide-ranging forest animals and consider how decisions about land use and habitat are made in each state. Engaging communities to encourage local maintenance and restoration of landscape connections across the Northern Appalachians has been the successful strategy to date.
Jens Hawkins-Hilke a Conservation Planning Biologist for VT Fish & Wildlife Department says it well:
“It is a vibrant partnership that is addressing the need for habitat connectivity with a proven and effective multi-tiered approach that translates landscape scale science into action at the local level,”
Maine Department of Inland Fisheries & Wildlife
Maine Department of Transportation
New Hampshire Audubon
New Hampshire Department of Transportation
New Hampshire Fish & Game Department
New York Department of Environmental Conservation
New York Department of Transportation
Northeast Wilderness Trust*
The Nature Conservancy* (NY, VT, NH**, & ME)
Trust for Public Land*
Tug Hill Commission
Tug Hull Tomorrow
Two Countries, One Forest
Vermont Agency of Transportation
Vermont Department of Fish & Wildlife
Vermont Land Trust*
Vermont Natural Resource Council*
Wildlife Conservation Society
*Approved 1% for the Planet NGO
**The Nature Conservancy New Hampshire Chapter serves as the fiscal agent and overall project manager
This is remarkable for a couple of reasons:
1. It is an unprecedented partnership due to it’s scope .
2. It seeks to address significant ecosystem issues that can serve as a model in other areas.
The map below identifies key areas of connectivity in need of protected, restoration, or maintenance to allow wildlife to successfully move though intact and fragmented landscapes.
We invite 1% for the Planet member companies to learn more and support this initiative through financial contributions or in-kind services.
Staying Connected was chosen as one of only 12 nationwide projects to receive grant funding through the U.S. Fish & Wildlife Service’s Competitive State Wildlife Grants Program. The project has also received funding from the Doris Duke Charitable Foundation through the Wildlife Conservation Society’s Fund and the Jessie B Cox Charitable Trust for it’s significant long-term goals for the Northern Forest.
Please consider supporting a highlighted non-profit partner or making a direct donation to the Staying Connected Initiative.
Feel free to be in contact directly with Leah (firstname.lastname@example.org) with questions.
Posted on November 27th, 2012 by Leah
WE ARE 1% FOR THE PLANET
Founded in 2002 by Yvon Chouinard of Patagonia and Craig Mathews of Blue Ribbon Flies, 1% for the Planet paved the way for a revolutionary merger between successful, creative businesses worldwide and non-profits committed to improving the health of our planet. During the past 10 years we have generated more than $100 million in funding for non-profits big and small, all dedicated to improving the health of our planet.
OPPORTUNITY FOR GROWTH—AND IMPACT
We spent our first decade building a solid network of thriving, creative and mindful businesses and non-profits around the world. As we embark on the next ten years, we’re committed to harnessing the power of that network by engaging our constituents in high impact partnerships with unique power to impact key issues.
We are also pursuing strategies that will allow us to scale further by engaging larger companies. Our vision is to grow our network of companies to 5,000 and to increase our collective giving from $20 million to $100 million a year. And while these are aggressive goals, they do not reflect our loftiest aspiration, which is to use the power of our model to engage more hearts and minds in the sustainability movement. That is where our greatest potential lies—but we need your support to tap it.
EVERY DOLLAR MATTERS—AND GETS MULTIPLIED
Because your gift allows us to sign up more companies which in turn direct more funding towards worthy environmental causes, it is truly an investment with the promise of a powerful return. To date, every dollar invested in 1% for the Planet has leveraged more than 40 dollars for the planet. So your investment will create a powerful ripple effect across both the business and the natural world.
Donate HERE through our secure online service or consider mailing a check to:
1% for the Planet
PO Box 650
Waitsfield, VT 05673
Without your interest, passion, and investment, 1% for the Planet wouldn’t be where we are today. More than 3000 environmental organizations benefit from the work we all do together. Let’s keep it going!
Posted on November 4th, 2012 by Leah
1% for the Planet Announces Latest New England Member Companies
Vermont-based 1% for the Planet announced 19 new companies from the New England region have joined the network so far in 2012. Members of 1% for the Planet contribute 1% of annual sales directly to approved non-profit organizations. Non-profits are approved based on referrals, track record and sustainability focus and currently over 3,000 non-profits worldwide are eligible to receive donations.
”The growth of our New England network shows the continued strength of our business-movement as a force for positive change,” said Barbara Friedsam, 1% for the Planet’s New England Network Director. “Our member companies are using business as a tool to engage customers and change behaviors while directly addressing environmental challenges in the region.”
“Given that our business operates in the heart of the Green Mountain National Forest, Sugarbush Resort has a special responsibility to help preserve and protect our ecosystem and minimize the environmental impacts of doing business,” said Win Smith, President of Sugarbush Resort. “Our efforts have included the use of biodiesel, waste diversion programs, composting initiatives and long-term water quality restoration projects, which have been lauded by the EPA as a ‘success story.’ Sugarbush’s 1% for the Planet membership through the Timbers Restaurant is a further step towards committing more resources to environmental causes outside of our company, and we are looking forward to our partnership with 1% for the Planet and seeing the impacts of these additional investments.”
The 19 latest member companies from New England are:
“As we enter our 10th anniversary year we’re celebrating that our members have contributed nearly $100 million of critically needed funds to grassroots environmental organizations,” said Terry Kellogg, CEO of 1% for the Planet.
There’s a paradigm shift happening here. The combined revenue growth of the companies in the 1% for the Planet network from 2009 to 2011 was over 20%, even though the overall economy has been struggling. The understanding that brands can succeed financially by investing in the environment is apparent, and consumer demand is driving a lot of this success.
“Partnering with the Jessie B. Cox Charitable Trust has allowed us to focus on New England and we’re beginning to see results right here in our backyard. We are thrilled to see the momentum as 1% for the Planet members put the power of their brand behind investment in regional environmental initiatives,” said Friedsam.
About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are committed to making a positive impact with their business. This global movement of more than 1000 member companies in 45 countries donates 1% of annual sales directly to approved environmental organizations worldwide. 1%FTP annually reviews financial records to certify that member companies meet their commitment. To learn more go to: www.onepercentfortheplanet.org.