One of our newest Media Partners, Telluride Blues and Brews Festival, is donating the equivalent of 1% of sales to us by making 1%FTP a sponsor of this great event in Colorado coming up on September 14-16. Thank you TB&B for helping us reach your audience, and for making sustainability a core value in your excellent festival that is now in its 19th year!
This Festival is 100% carbon neutral! Thanks to our partner Green Mountain Energy Company, we have offset the emissions associated with the production of Telluride Blues and Brews Festival. Telluride has also extended the option to fans to purchase a Green Ticket which offsets a portion of emissions created by traveling to and from the event. To date, Telluride Festival attendees have purchased over 2,500 Green Tickets and still counting!
Below was originally posted on the festival’s blog.
Telluride Blues & Brews is a Proud Media Partner of the Global 1% for the Planet Movement. Since 2002, 1% for the Planet has encouraged members of the business community to contribute one percent of sales to environment causes. 1% for the Planet exists to build and support an alliance of businesses financially committed to creating a healthy planet.
In early 2009, 1% for the Planet realized that in order for them to build consumer awareness and touch business leaders in new realms, they would need to create a parallel 1% model to complement and build their business network. This new business model would incorporate Media Partners, such as us, Telluride Blues & Brews, to commit at least 1% of their advertising to sharing 1% for the Planet with their audiences.
As a 1% Media Partner, we hope you’ll help us build the 1% movement together. For more information and to learn how your business community can take part please visitonepercerntfortheplanet.org.