LOHAS 2012 Conference this June in Boulder was a highlight for 1%. Why? Because some pretty amazing 1% member companies rocked the Partnerships Panel, talking about great work they are doing with non-profits in the network. Moderated by Melody Badgett, SVP 1% for the Planet, Klean Kanteen Co-Owner Jeff Cresswell, Patagonia Footwear Marketing Manager Sue Harvey-Brown and New Belgium Sustainability Specialist Katie Wallace shared stories of meaningful partnerships that are delivering real impact.
Ditch the Plastics!, Advocate Weeks and Save the Colorado programs, respectively, are moving the needle on engaging consumers in giving back, building awareness around key issues and changing behaviors in positive ways… all supporting the environment in innovative ways that are proving to also be good for business.
Its clear that, while giving is good, companies really want to do more and working in partnership with non-proftis enables “doing together what we cannot do alone”. The 1% network is fast becoming a place where partners connect, validate and communicate their commitment and, as the emphasis on partnerships grows, 1% sees a huge opportunity to help mobilize and scale more partnerships among likeminded leaders.