I recently had the delightful pleasure of attending Patagonia’s Tools for Grassroots Activist Conference. Five days spent with engaging individuals across all lines of work – government, film & entertainment, economics, business, technology, grassroots activism, education – every sector was present and every person had a story of success to share.
After five days of inspiring stories, engaging lectures, collaborative workshops and gusty paddle boarding adventures, the conference facilitators asked us to sum up the week into one key takeaway. One group’s response:
Work with business. Get more businesses to join 1% for the Planet.
Bingo! I returned to 1% for the Planet reenergized and further inspired.
Just for grins, and because the environmental movement tends to lean (too often) toward dreary facts and sad figures, here’s a sampling of inspirational stories to share with our network:
Annie Leonard – if we’re to shift behavior and really redesign, everyone needs to watch her videos. Here’s a woman who has nailed her messaging and exemplifies effective communication in all aspects of her work.
The Elwha Dam is coming out right now in Olympic National Park! This dam removal is a huge milestone in the efforts to restore our rivers and salmon populations, and it is one of many to come. Follow American Rivers to keep up to date on removal progress!
The International League of Conservation Photographers joins EP Films to create the film SPOIL, which exemplifies how powerfully film and photography can document and portray the pristine beauty and significance of threatened ecosystems, such as that of the Great Bear Rainforest. If the Enbridge pipeline plans go through, this area will soon be threatened by potential oil spills from tankers that will begin transporting oil through the narrow and windy coast of the Great Bear Rainforest. This film is an incredibly effective means of spreading awareness and prompting a response as it invokes a strong emotion from its audience. Try and watch it without getting a little teary….
Lastly, as we’re all working to protect the planet we love, it’s important that we remember to take the time to enjoy it.
(1% CEO, Terry Kellogg, slacklines with 1% Development Program Manager, Leah Cameron, at our annual staff retreat in Warren, VT)