30 years ago, 1% for the Planet co-founder Craig Mathews translated his passion for fly-fishing into a successful business. Blue Ribbon Flies, in West Yellowstone, MT, was founded on a strong commitment to protect, preserve and enhance our natural environment. When Craig and Yvon hatched the concept for 1% on a fishing trip, it also served as inspiration to form a global network of over 1,300 businesses worldwide. Since then, Blue Ribbon Flies has been honored with many environmental and conservation awards, notably The Nature Conservancy’s Business Conservation Award for their efforts protecting wild trout habitat. “You, and I, and everyone who loves wild trout fishing and wild places need to change both peoples’ and businesses perspective of the work that environmentalists do.” Craig said in a recent presentation. Big thanks to Craig for his vision and to Blue Ribbon Flies for leading others to Keep Earth in Business for the last 30 years. Now, let’s go fishing!