Posted on July 23rd, 2010 by grace
30 years ago, 1% for the Planet co-founder Craig Mathews translated his passion for fly-fishing into a successful business. Blue Ribbon Flies, in West Yellowstone, MT, was founded on a strong commitment to protect, preserve and enhance our natural environment. When Craig and Yvon hatched the concept for 1% on a fishing trip, it also served as inspiration to form a global network of over 1,300 businesses worldwide. Since then, Blue Ribbon Flies has been honored with many environmental and conservation awards, notably The Nature Conservancy’s Business Conservation Award for their efforts protecting wild trout habitat. “You, and I, and everyone who loves wild trout fishing and wild places need to change both peoples’ and businesses perspective of the work that environmentalists do.” Craig said in a recent presentation. Big thanks to Craig for his vision and to Blue Ribbon Flies for leading others to Keep Earth in Business for the last 30 years. Now, let’s go fishing!
Posted on July 19th, 2010 by grace
1,870 miles (in one red Prius, average 50.1 MPG)
5 state borders crossed
28 state license plates spotted along the way
4 lbs. blueberries
6 hours of hula hooping
1% for the Planet
1% ventured south from Vermont to Louisville (“Looavul” as we learned), KY to catch some tunes (and rays) at the Forecastle Festival. Since it got started in 2002 as a gathering at a local park, Forecastle has grown into an exuberant three day bonanza of music, art, and activism on the banks of the Ohio River. In addition to snagging acts like The Flaming Lips, Widespread Panic, The Smashing Pumpkins, and 1% artist Grace Potter and the Nocturnals, this year Forecastle became the first music festival to join 1% for the Planet. Brittany and Grace represented 1% at Forecastle this year, partnering with Patagonia Footwear to sell the new Advocate Moc and talk to concert-goers about 1% (while also finding plenty of time to hula hoop!).
For more photos of the event, check out our ‘1% sightings’ album. Have a 1% sighting to share? Email us your photo— witty caption required—and we’ll post it!
Posted on July 13th, 2010 by brittany
Soon after the traumatic earthquake in Haiti, our inboxes filled and phones rang here at 1% with member inquiries about how one might use their 1% donation to assist the shaken country. We reached out to our nonprofits, and wrote a blog post about how 1% members may support the relief efforts in Haiti. Since then, we’ve had the pleasure of seeing many member donations directed towards sustainable relief and re-development in Haiti, as well as personal thank you notes from our partner organizations. Now, in light of six months of hard work on the ground, we offer a follow up from our friends, Plant With Purpose. Bob Morikawa, Plant With Purposes’s Technical Director, who spent six weeks in Haiti over a period of four months, shares the story of Nelta Fils-Aime:
Nelta Fils-Aime was one of the hundreds of thousands of Haitians forced to flee Port-au-Prince and relocate in the countryside. This influx of people into the countryside put an immense burden on already poor rural families, boosting family sizes from 6 or 7 members to 10 or 12. Meals per day dropped to just one or less. But, with fierce hope and hard work, Nelta joined Plant With Purpose’s “Cash for Work” program, which compensates those helping to restore the steep slopes that farmers are forced to farm to sustain themselves. Through this soil conservation work, Nelta has been able to contribute to her father’s household, making money for her family, while simultaneously prepping the soils, which will soon provide the community with garden crops. Nelta is one of the many courageous Haitians working to provide sustenance for her family and her neighbors, every day bettering the dire situation in Haiti bit by bit.
As Bob Morikawa recounts, ‘The work is far from over. Haiti was one of the poorest countries in the world even before January 12th and I had always thought that people were living on the edge. It turns out that now that ‘edge’ has been moved to a place I simply would never have imagined. It is surely a testament to the resilience of the people of Haiti, and as a locally popular song inspired by these events says “Haiti is on its knees, but not down yet.”‘ If you would like to read the full article please click here.