Along with crafting the most refreshalicious soda on the planet, 1% member Snow Beverages has educated a league of Protectors of the Planet this school year. Through its Save the Snowflakes program, Snow worked with teachers and parents in classrooms in New York, Boston, Washington, DC, Richmond, and other areas where their soda is sold to educate elementary students about climate change. Students were encouraged to think about how their own choices affected the environment, and to submit their ideas for ways they could change a habit to lessen their impact on the planet. Snow received hundreds of submissions, the most original of which was awarded a classroom party, and donation in the winner’s name to the Natural Resources Defense Council. Congratulations to Mercer, a New York City student who was recently chosen as the leading Protector of the Planet–check out her submission here.
Save the Snowflakes will culminate in the Earthrockers concert, an afternoon of fun and music for kids and their parents to celebrate Earth Day. Held on Sunday April 25 at New York’s Bowery Ballroom, Earthrockers will feature performances by Apollo Sunshine and Real Estate. Click here for more information and to purchase tickets, and we hope to see you there!