Greening it Forward

During our recent jaunt to Utah, we had the pleasure of catching up with a slew of members and non-profit recipients.  At the Outdoor Retailer show, we were happy to share the Backcountry Village with the recipient non-profits Winter Wildlands Alliance and Protect Our Winters, and 1% member company, Green Laces, and to learn more about what they’ve been up to.

Pro soccer player Natalie Spigler founded Green Laces on a simple premise: give athletes an easy way to green up their act. Athletes, ranging from Olympians to NFL players, and everyday folk make a promise to incorporate an environmentally friendly behavior into their daily routine, and to wear green shoelaces signifying their commitment to the environment.  Much like the ubiquitous yellow Live Strong bracelets raise awareness and much-needed funds for cancer research, Green Laces aims to make their all recycled, sustainably packaged laces a mascot for the environment.

Forty percent of each Green Laces purchase funds 1% recipient non-profits, like Protect Our Winters, 350.org, and the Surfrider Foundation.  What’s more, when you purchase your own pair of Green Laces, you can select which of the featured non-profits you’d like to support with your purchase.