Posted on May 10th, 2012 by melody
Remember the Dr. Seuss book Are You My Mother? 1% Ambassadors, did you know your mother was a goat? A GOAT. Not your typical goat however. Here’s how it all began…
The GOATS (Gathering of Artists, Athletes and Technologists) bred Jackson Hole WY are a different type… feisty and stubborn maybe, lovers of the steep mountain trails and wild winter weather, but also incredibly creative and innovative and accomplished… Led by rad skiers and boarders Dirk Collins, Alex Hillinger, Jenny Collins and Circe Wallace, last year’s GOAT helped build the 1% Ambassador Program …a group of not-your-usual-suspects that brings-to-life the story and mission of 1% in a real, human way, with a message that reaches broad and appeals to many.
SUCCESS: Too be successful overall, 1% not only has to engage its core audience, it has to go broad and inspire many and create a brand and movement with which peeps identify, that they are psyched to be a part of.
IMPORTANT: Ambassadors are important in this regard, because the enviro problem is too big for ‘dark greens’ to solve alone, we need diversity… fashionistas, members of hook and bullet crowd, lawyers, photographers, racecar drivers, you name it!…it needs to reach medium greens and light greens too… the Ambassador Program does just that.
BEAUTY OF IT: Ambassadors taps into heroes, in all walks life, who care about planet, giving back, have influence exponential, inspire others by how live and who they are.
LIVING THE LIFESTYLE:
Lelani Munter – Female, Hawaiian, German racecar driver who runs her racecar on biofuel.
Kim Jordan – CEO New Belgium Brewery, powers her brewery on all renewable energy, built one of the biggest solar arrays in the country and is passionate about Saving the Colorado and biking (aka, hosts annual Tour de Fat and importance and supports alternative transportation).
Kris Holm—Extreme unicyclist in Vancouver just published a book about how thinking in new ways and approaching things differently (for him, on 1 wheel not 2 or 4) helps you reach heights and summits you’d not overcome otherwise (he was also the first 1% member in Canada).
Chris Keyes—Editor-N-Chief Outside Magazine wrote an editorial in September’s Outside issue challenging companies to step up and give back in a significant way. He’s moderating a panel in May at Telluride Mountain Film on the value of companies and non-profits working together. Outside is a 1% Media Partner.
Julie Gilhardt—Beautiful fashionista who has worked as head designer for Barneys and now Amazon, lives her passion for sustainability and, through her writing and interviews, encourages others to do the same.
And many more…
MOMENTUM: Last year was a building year for the 1% Ambassador Program, one activated in the social media space (1%’s press this year is already double LY!), with 8-10 new ambassadors on the horizon. They are showing up at key gatherings like GOAT 2 in March and at TMFF.
We are most excited to ENGAGE MORE in the year ahead… we think Ambassadors are, in the words of Travis Rice, RADDER, RADISH, ROOT.. aka, poised to do amazing work in the year ahead!
Posted on May 7th, 2012 by danny
What a day! As promised, 1% for the Planet participated in and sponsored a Climate Impacts Day event in our hometown of Waitsfield, VT, this past Saturday afternoon. The event was successful, informative, and fun! Booths where people talked about their local businesses or their non-profit organization, a panel of community members whose homes or businesses were damaged by flooding that occurred during Tropical Storm Irene last August, and speeches from Senator Bernie Sanders, Bill McKibben and an array of other local organizations, all echoed the importance of working to curb climate change.
 Photo Courtesy of Katie Costello The event culminated in the formation of a human dot in a large field, where a couple hundred people in attendance all joined hands and gathered around a giant canvas dot that said “Vermont, USA Connects the Dots.” A small heli-cam flew overhead and took pictures of the crowd’s formation. Our event’s picture was then added to thousands at 350.org, all screaming the same thing, climate change is directly connected to extreme weather!
 Photo courtesy of 350 Vermont I’d like to thank everyone, on behalf of 1%, who helped put this event together and everyone else all around the world who took part in helping the growth of the climate change movement. If you’d like to see photos of the event check them out on our Facebook or Pinterest pages!
 Photo Courtesy of Katie Costello
Posted on May 3rd, 2012 by pauline
As Danny mentioned in his previous post, this Saturday is 350.org’s Climate Impacts Day all over the world! Here in Vermont, not only will people be taking part in this event, but they will also be celebrating Green Up Day. Annually, on the first Saturday in May, people from all corners of Vermont will flood into roadside ditches, lake shores and fields with a mission of picking up trash, planting trees and keeping the state beautiful! Here in Waitsfield, just outside our office doors, Hurricane Irene did quite a number on our community. All of us at 1% for the Planet we will be helping green up our community and then later in the day joining people from 350.org to “connect the dots between climate change and extreme weather.” We hope to see some of you there, or if you are from out of town, find an event in your area!
Continuing with this theme of connecting the dots, I challenge you to connect the dots between the following businesses around the world….
West Coast- PlugOut, Spore Lore, Grass Roots Home Consulting, California Solar Electric Company, Simply Straws, Green Bliss, Siempre Verde, The Greenfield Group, Skyline Eco-Adventures - Akaka Falls, Small Yellow Horses
East Coast – Hipcycle, The Whiteboard Team, EcoLogic Associates, Coast Toast Organics
Somewhere in the Middle – Nicey Treat, Simple Water, Bristol Family Law, Neighborhood Welcoming Committee, Lighthouse Conferencing, Sustainable Management Group
New England – Enriched Learning Center, North Country Enterprises, Naturesource Communications, Andy Duback Photography, OMBE, Atlantic Acupuncture
Canada – GIVE Group, White Leaf Photographs
Japan – BeWet, Masahiro Terada
Scandinavia – SavetheC, Good Things International, MNML Agency
France – One Planet Surf, MBC Premium, Planetik
Netherlands – CleanSolutions, 7zerolab
United Kingdom – medical-artist.com
New Zealand- Safebottles
I’m sure that by now you have guessed that these are April’s 40 new 1% members! Welcome to our network, and I wish you all a very happy Green Up Day and hope you all find a way to get involved with cleaning up your local natural landscape!
Posted on May 3rd, 2012 by danny
Are you looking for some weekend fun? This Saturday, May 5th, 1% for the Planet will be participating in 350.org’s Climate Impacts Day and we want you to participate too! Climate Impacts Day is a day to draw attention to and connect the dots between climate change and the extreme weather that the world has faced in recent years. There will be thousands of events around the world, click here to find one in your area. We are challenging all of our members to be involved in some way, by spreading the word, organizing an event, or attending one.
 Photo courtesy of 350.org Each event will feature different techniques of getting our message out. The gathering in our hometown, Waitsfield, VT, will feature a rally and speeches from Bill McKibben, Senator Bernie Sanders, and Governor Peter Shumlin. 1% is proud to sponsor such a great event and we hope that everyone within our network (and anyone else!) will have the opportunity to show up and help the world connect the dots!
If you’re a member or non-profit partner and have photos or stories from the event please feel free to upload them to our Facebook page, Twitter, or Pinterest afterward!
Posted on May 2nd, 2012 by danny
Practicing sustainability within the workplace will always yield personal and private rewards, however, work can be even more rewarding when others notice your achievements and efforts as well.
Andrew M. Sidford Architects (ASA), 1% member since 2006 , was recently highlighted in North Shore Magazine for their innovative work in sustainable design and build. An architectural firm from Newburyport, Massachusetts, ASA is one of the nations premier green building firms, Andrew, the owner, holds certifications from the American Institute of Architects (AIA) as well as having procured Leadership in Energy and Environmental Design Professional Accreditation (LEED AP).
 Photo Courtesy of Andrew M. Sidford Architects
One of the firm’s recent projects that stands out is their recent renovation to The Carriage House. This deteriorating barn got a new life with ASA’s green building techniques including recycled materials, geothermal heating/cooling as well as on site water reuse.
“Andrew Sidford Architects’ Carriage House Project has been profiled several times for its sustainable design, most recently in the North Shore Magazine. The project is indeed special – it reprogrammed (lets just say saved!) a decaying antique barn while employing innovative green building technologies,” says a spokesperson for the firm.
 Photo Courtesy of Andrew M. Sidford Architects
Projects like this one as well as the long standing relationships Andrew Sidford Architects has with their 1% non-profit recipients are what make them such extraordinary members and such a vital part of the 1% network. Their continued support of 1% non-profits, Appalachian Mountain Club, Global Green Grants, Clean Air – Cool Planet, and Northeast Sustainable Energy Association (NESEA) are what we here, at 1%, love to see. Keep up the good work!
Posted on May 1st, 2012 by melody
Ever wonder “what is a CAUDALIE?” … many beautiful things it turns out:
… an oenological French term that quantifies the duration of a wine’s flavor in your mouth. The finer the wine, the longer its flavor lingers on the palate – thus meriting more Caudalies.
Caudalie is also:
…a fantastic new 1% member company! WELCOME Caudalíe!
Headquartered in France, Mathilde and Bertrand Thomas have been carefully creating natural beauty products with grapeseed polyphenals for more than 15 years. Their scientific research has perfected Caudalíe’s business model… ‘recycling’ raw materials from grapes, grapevine stalks and grape-seeds, extracting the active ingredients and creating for consumers a product that respects both the environment and their skin
Caudalie, joining 1%, made strategic giving a meaningful part of its environmental commitment. Working with 1%, the company thoughtfully created a portfolio of causes aligned with what they care about most– protecting the natural environment–and what the company stands for— supporting regions that produce the natural ingredients of its products.
Learn more from Mathilde by watching this video.
One great example, Caudalie is working with Coeur de Foret to plant a ‘Caudalie forest’ in Peru that mitigates materials used in packaging. When a customer purchases a designated product, a tree is planted. Be on the lookout for other giving projects that will launch throughout the year aligned with organic farming and species preservation in areas from which palm oil, shea butter and essential oils come.
Posted on April 26th, 2012 by melody
Goats often, well…. they butt heads. That’s what goats do. But not THESE GOATS…
The GOATS bred in Jackson Hole WY are a different type… fiesty and stubborn maybe, lovers of the steep mountain trails and wild winter weather, but also incredibly creative, innovative and accomplished… having the time of their lives on a journey that’s changing the way people think and act about the planet. When the herd convenes annually in Jackson… magic happens.
1% for the Planet has the privilege of benefiting from that magic. Led by rad skiers Dirk Collins, Alex Hillinger, Jenny Collins, Penn Newhard, and Circe Wallace, last year’s GOATS helped build the 1% Ambassador Program; a group of not-your-usual-suspects that bring-to-life the story and mission of 1% in a real, human way, with a message that has broad reach and appeals to many.
This year’s GOAT had 35 amazing peeps… non-profit patient capitalists like Acumen, successful business founders like Dom (tweet tweet), corporate big whigs like Teresa, rad mag editors like Gib, and radder boarders like Circe and TR (talking smak about radishes)… GOATS from all walks. The outcome was FOOD, the discussion was what, how, when, where and with whom can we engage to effectively deliver healthy, organic veggies where they’re needed most.
The answer was simple… it begins locally, in this case, in Jackson, sprouting with a patient capital-backed company called Vertical Harvest. The company uses a vertical greenhouse in the city center and hydroponics to grow foods where none have been able to grow before. How the idea will take root and flourish is the story for next year’s GOAT.
Posted on April 24th, 2012 by james
Hey 1% Members and Nonprofits! Looking for a way to get your name out there in a creative and sustainable way?
In today’s crowded business market & social media whirlwind, it can be very difficult for a new business to get their name out in a creative & noticeable way. Add to that the desire to do so in an earth-friendly and sustainable manner, the challenge doubles. Eco-minded business owners may feel their options are very limited..
But they are not. 1% is proud to welcome Green Peak Promotions to our family of members. Green Peak Promotions is a woman owned business (soon to be WBENC certified) that focuses on creative and sustainable promotional products. They offer clients a combination of extensive industry knowledge, trusted international manufacturing and supplier relationships, and exceptional branding creativity.
The goal at Green Peak is to have the most comprehensive selection of sustainable promotional items available domestically and to offer low minimum, quick production, custom manufacturing overseas. This allows them to offer sustainable products on a custom basis that aren’t available in the US. Their overseas partners assist to produce products made from a wide selection of recycled materials including PET, ABS plastic, polypropylene, zinc, silicone, polyester and PVC. To offset their carbon footprint on the earth they will also be working with TerraPass to offer 100% carbon balanced shipping.
They offer a wide array of promotional products, ranging from apparel to candy, recycled and biodegradable products, while promoting sustainability from order placement to shipment.
Welcome to Green Peak Promotions! We are so excited and happy to have you in our ever-expanding 1% network!
Posted on April 20th, 2012 by tom
As iconic frozen summer treats go, there are a few. Vermont has Creemee’s, Pennsylvania has Rita’s Italian Ice and now Indiana has Nicey Treat.
Nicey Treat, a new 1% member company, sells cool and flavorful handmade treats for those with a hankering for something sweet yet completely natural. According to Nicey Treat founder, Jeff Patrick, “…each Nicey is made with all natural ingredients some of which include, grass-fed milk, agave syrup, and organic evaporated cane sugar.” Jeff goes on to say, “…having the ability to make something that reminds me of my childhood with ingredients that I can pronounce is really special.”
Jeff believes that “being nice to our planet is equally as important as being nice to our bodies,” so “becoming a 1% for the Planet member was a no-brainer.” As an avid outdoorsman, Patrick saw that “…giving back to organizations that focus on environmental sustainability makes sense to [him] and [his] brand.” Perhaps you’ll see Nicey Treat spreading good karma to the karma on their “Nicecycle”, which allows the company to be mobile without causing harm to the environment.
Check them out in Indianapolis at Indy’s Kitchen or at events such as Zoobilation, Picnic for the Planet, and Orchard in Bloom. If you’re like me, and watering at the mouth already, just listen to these flavors: Strawberry Mint, Mango Ginger, Not-So-Hot Chocolate, and Avocado. And that’s just a few of the “melt-in-your-mouth” flavors Nicey Treat has to offer patrons this summer.
Posted on April 17th, 2012 by pauline
It’s Tuesday, which means it’s already time to start looking ahead toward the weekend and make sure you have something fun planned! So do you have any big plans this weekend? And, have you ever been whale watching? Whether you have or have not, I would definitely recommend going! There is nothing quite like seeing a massive creature swimming so close to you! Read on to learn more about a great donation opportunity taking place with one of our newest members this weekend in British Columbia.
We are pleased to welcome Eagle Wing Tours to the 1% community – as our first whale watch touring company! Brett Soberg and his business partner, Don Stewart, founded Eagle Wing Tours in 2005 and incorporated a deep respect for the marine environment. They believe that by educating the public about whales and the wonders of the Salish Sea, they are able to inspire people to consider more environmentally-responsible choices in their everyday lives.
Eagle Wing Tours goes to great lengths to minimize the environmental impact of every aspect of its operations. They are Canada’s first and only carbon neutral whale watching company, offsetting all greenhouse gas emissions. Their clean Volvo diesel engines meet the strictest international standards and provide the lowest emission rating of any whale watching company in Victoria. The unique scarab and catamaran design of their three vessels incorporate the latest marine technology to reduce engine noise, minimizing underwater sound, wake and shoreline erosion.
This weekend, to celebrate Earth Day, Eagle Wing will donate $25 from every adult whale watching tour between Friday and Sunday to The Land Conservancy’s campaign to protect Brooks Point Park on South Pender Island. These waters are frequented by the southern resident killer whales and must be protected!
Environmental stewardship is at the heart of everything they do at Eagle Wing and their customers take pride in knowing that their tourism dollars are leaving a positive impact on the whales and the entire marine environment. Eagle Wing will continue working with the Victoria Foundation to administer its 1% for the Planet pledge to support local non-profit groups dedicated to the pursuit of sustainability and the environment. We want to extend a warm welcome to Eagle Wing Tours and wish we could get out to BC this weekend for one of your tours!
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