It started on a small organic farm in rural San Diego, where Mamma Chia founder and CEO, Janie Hoffman, in her quest to find an ideal diet for her own health, fell in love with the magic of chia. Janie quickly discovered this amazing little seed was providing a powerful vitality boost and was instrumental in addressing some challenging health issues related to longstanding autoimmune disorders.
In the summer of 2009, fueled by her passion for chia and her commitment to be of service to humanity and the planet, Janie founded Mamma Chia — the first organic, chia-based food and beverage company.
Mamma Chia is a Certified B Corporation, a member of 1% For the Planet and a founding member of the Slow Money Alliance. Mamma Chia donates 1% of gross sales to support farmers, community groups and organizations that are building healthy, local food systems. The company is building cooperative relationships with chia growers and is committed to supporting their organic certification, social justice programs and overall community growth.