Dennis “DJ” Jenson
Dennis “DJ” Jenson is a member of the private equity team at North Castle Partners in Greenwich, CT. He has 25+ years of leadership experience in global consumer products with extensive time in both the action sports and outdoor segments. Throughout his career, he has worked to build and grow market-leading global brands including Timberland, Burton Snowboards, Timbuk2 and Black Diamond Equipment. DJ began his career as a Marketing Manager with McDonald’s Corporation, but eventually made the choice to follow his passion and pursue a career path centered on products/brands/lifestyles that were of significant personal interest.
In the winter of 1989-1990, DJ moved his family to Manchester, Vermont to join Burton Snowboards, a small (at that time) snowboarding company. DJ served as Senior VP of Marketing until 1997 when he assumed the role of President and head of Business Development. Following his departure from Burton in 2003, DJ has continued to pursue business development and brand-building–merging his personal environmental/sustainability interests with business and serving as VP of Business Development and Licensing for Timberland. In 2009, DJ moved from the corporate side onto the private equity side and joined North Castle Partners where he focuses on portfolio investments in the outdoor and lifestyle/action sports segments. In addition, DJ currently serves as a board member with Black Diamond Equipment and New Belgium Brewing.
He spends his free time snowboarding “anywhere it’s steep and deep,” windsurfing in the Columbia River Gorge, surfing on the New Hampshire coast and chasing his adrenaline-fueled kids.