VRAI joins 1% for the Planet
1% for the Planet’s team in France is very proud to announce that VRAI, leader in the organic dairy market in France (with $40M in sales) has decided to team up with 1% for the Planet as of June 1st, 2014.
VRAI announced their membership yesterday at a celebration of the company’s ongoing commitment to making the world a better place and introduced their revamped logo and packaging.
30 journalists attended, and were impressed by the special menu chef Alain Passart (Michelin 3*** owner of l’ARPEGE in Paris) prepared from VRAI products. Olivier Clanchin, the grandson of Triballat Noyal founder and current CEO of the company, is a personnal friend of Mr Passart, who also helps the company to finalize the recipes of their products.
Both Clanchin and Passart welcomed attendees in a downtown Paris villa, where the chef took time (while cooking…) to explain his passion for “real” agriculture and natural farming.