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VRAI joins 1% for the Planet

1% for the Planet’s team in France is very proud to announce that VRAI, leader in the organic dairy market in France (with $40M in sales) has decided to team up with 1% for the Planet as of June 1st, 2014.

VRAI announced their membership yesterday at a celebration of the company’s ongoing commitment to making the world a better place and introduced their revamped logo and packaging.

30 journalists attended, and were impressed by the special menu chef Alain Passart (Michelin 3*** owner of l’ARPEGE in Paris) prepared from VRAI products. Olivier Clanchin, the grandson of Triballat Noyal founder and current CEO of the company, is a personnal friend of Mr Passart, who also helps the company to finalize the recipes of their products.

Both Clanchin and Passart welcomed attendees in a downtown Paris villa, where the chef took time (while cooking…) to explain his passion for “real” agriculture and natural farming.

Welcome VRAI!

Keep in touch with VRAI as they get their membership started!

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