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1% For The Planet Transitioning to Second Generation of Senior Leadership


April 16, 2014

Contact: Michelle Searer

People Making Good PR

Phone: (802) 863 – 3929 ext. 101


1% For The Planet Transitioning to Second Generation of Senior Leadership

Terry Kellogg, Chief Executive Officer, to leave after nine-year record of achievement

Waitsfield, Vt. — 1% for the Planet, the world’s largest environmental network, recently announced the departure of Chief Executive Officer Terry Kellogg.   After a remarkable nine-year record of accomplishments with the organization, Kellogg will transition his responsibilities to Interim CEO John Tashiro, 1% for the Planet’s current Operating Director.

1% for the Planet was created in 2002 by Patagonia founder Yvon Chouinard and Craig Mathews, owner of Blue Ribbon Flies, as a way to connect environmentally conscious brands with environmental nonprofits. In just over 10 years, 1% for the Planet has developed into a global movement with more than 1,200 member businesses in 48 countries donating at least 1% of sales to a broad variety of sustainability initiatives. The movement, which started with only 21 brands, recently celebrated $100 million in cumulative giving.

Kellogg has spent 20 years working at the intersection of business and the environment, leading the reality of a triple bottom line concept for a large number of global brands including Timberland.

Yvon Chouinard, founder of Patagonia and co-founder of the network notes, “1% for the Planet is all about using business to inspire positive change – and Terry’s leadership is a major reason for our success. We’re sorry to see him go, but Terry is leaving 1% for the Planet in great shape, with a rock solid foundation on which we will continue to grow.”

Among the network milestones under Kellogg’s stewardship:

  • Membership growth from less than 100 to more than 1,200 companies in 48 countries including trend-setters in CSR Clif Bar, New Belgium and Mountain Equipment Co-op.
  • Annual giving growth from less than $3 million to more than $25 million.
  • Cumulative $100 million contribution to the Planet from member companies.
  • Staff growth from zero to 15, and operating budget growth from less than $100,000 to more than $2 million.

Kellogg added, “I am incredibly thankful for the opportunity to lead 1% for the Planet and to have played a part in scaling it.   Our successes though were never about the efforts of just one person.  I have never had the occasion to work with a more talented staff or Board.  Their passion and commitment levels ensure that we will see continued growth and impact from this incredible organization.”

Kellogg moves on to build and run a new foundation that will also work at the intersection of business and the environment.  Tashiro joined 1% for the Planet almost one year ago with a rich background in marketing and leadership experience, having worked with brands such as Coca-Cola and Fair Trade.


About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This global movement of more than 1,100 member companies in 48 countries donate one percent of annual sales directly to approved environmental organizations worldwide.

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