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1% For The Planet Transitioning to Second Generation of Senior Leadership

FOR IMMEDIATE RELEASE

April 16, 2014

Contact: Michelle Searer

People Making Good PR

Phone: (802) 863 – 3929 ext. 101

Email: michelle@peoplemakinggood.com

1% For The Planet Transitioning to Second Generation of Senior Leadership

Terry Kellogg, Chief Executive Officer, to leave after nine-year record of achievement

Waitsfield, Vt. — 1% for the Planet, the world’s largest environmental network, recently announced the departure of Chief Executive Officer Terry Kellogg.   After a remarkable nine-year record of accomplishments with the organization, Kellogg will transition his responsibilities to Interim CEO John Tashiro, 1% for the Planet’s current Operating Director.

1% for the Planet was created in 2002 by Patagonia founder Yvon Chouinard and Craig Mathews, owner of Blue Ribbon Flies, as a way to connect environmentally conscious brands with environmental nonprofits. In just over 10 years, 1% for the Planet has developed into a global movement with more than 1,200 member businesses in 48 countries donating at least 1% of sales to a broad variety of sustainability initiatives. The movement, which started with only 21 brands, recently celebrated $100 million in cumulative giving.

Kellogg has spent 20 years working at the intersection of business and the environment, leading the reality of a triple bottom line concept for a large number of global brands including Timberland.

Yvon Chouinard, founder of Patagonia and co-founder of the network notes, “1% for the Planet is all about using business to inspire positive change – and Terry’s leadership is a major reason for our success. We’re sorry to see him go, but Terry is leaving 1% for the Planet in great shape, with a rock solid foundation on which we will continue to grow.”

Among the network milestones under Kellogg’s stewardship:

  • Membership growth from less than 100 to more than 1,200 companies in 48 countries including trend-setters in CSR Clif Bar, New Belgium and Mountain Equipment Co-op.
  • Annual giving growth from less than $3 million to more than $25 million.
  • Cumulative $100 million contribution to the Planet from member companies.
  • Staff growth from zero to 15, and operating budget growth from less than $100,000 to more than $2 million.

Kellogg added, “I am incredibly thankful for the opportunity to lead 1% for the Planet and to have played a part in scaling it.   Our successes though were never about the efforts of just one person.  I have never had the occasion to work with a more talented staff or Board.  Their passion and commitment levels ensure that we will see continued growth and impact from this incredible organization.”

Kellogg moves on to build and run a new foundation that will also work at the intersection of business and the environment.  Tashiro joined 1% for the Planet almost one year ago with a rich background in marketing and leadership experience, having worked with brands such as Coca-Cola and Fair Trade.

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About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This global movement of more than 1,100 member companies in 48 countries donate one percent of annual sales directly to approved environmental organizations worldwide.

To learn more go to: www.onepercentfortheplanet.org.

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