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New Designers at 1% for the Planet


1% for the Planet is always excited when new businesses bring refreshing new ideas and designs to the table.  1% member businesses Strip’n Flywear and Happy Habitat have joined the network and have brought an incredible amount of new creative energy.

Fly Water Studios, based out of Whitefish, Montana, is a graphic arts company whose focus is on creating art for the fly fishing industry.  Mostly known for their brand of tongue-in-cheek clothing, Strip’n Flywear, their first goal of business was to get involved in protecting fish habitat.  Currently, they are marketing T shirts to help raise awareness and money in the Save Bristol Bay campaign, trying to stop the proposed Pebble Mine.  An open-pit, cyanide-leach mine at the headwaters of Bristol Bay, Alaska threatens the world’s largest sockeye salmon run and the 14,000 sustainable jobs in salmon fishing.


Their hope in joining 1% is to support causes that directly benefit fisheries: removing dams; supporting wild fisheries while raising awareness of the harms of hatchery fish; conservation of habitat; and the real concerns of carbon loading our atmosphere.



Based in Kansas, Happy Habitat has also recently joined the 1% family.  Here are some words from owner Karrie Kaneda.

I’ve been in business almost 2 years now and it’s been an amazing ride. I didn’t know what to expect when I started designing patterns and started this blog. So far Happy Habitat has had some good press, some great partnerships with companies such as, One Kings Lane and Joss & Main, I’ve put out 2 catalogs and added baby blankets to my product line. It’s still just me here. I am Happy Habitat’s customer service representative, salesperson, designer, owner, finance associate, public relations, administrative assistant, CEO, shipping expert, social media strategist, and writer. I’m not great at all those things and I don’t enjoy each of those jobs, but it does make for good variety. I would prefer to be just designer and owner. But there is some satisfaction with learning something new. I think because this is my baby, I’m scared to let any of it be out of my hands so instead of paying someone, I figure out how to do it myself. I suppose that’s the practical side of me too. Maybe there will come a day when I can’t do it all, but for now it works.


Back to the point of this– I had told myself when I was first designing products that there had to be some good in my business. It was an immediate win for me to have my patterned throws made from recycled cotton– a perfect fit. Bright colors, washable, family friendly, made in the USA and helping out mother nature. Keeping with that theme– I’m partnering with 1% for the Planet. I’m not exactly rolling in the riches here, but I can handle giving 1% of my income to causes that help Earth. Did Jack Johnson persuade me to join? Maybe a little. Does giving back feel good? Yep. Am I proud to have this logo on my website? For sure.

We’re thrilled to have these two businesses as part of the movement!  We hope that you’ll check them out.

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