Give a Warm Welcome to New Members from South Africa and California!
As the end of the year rolls around we’d love for you to help us in welcoming two more members to the 1% for the Planet family–South Africa’s Go Multi magazine and Brook Hopper Consulting based out of Ventura, California!
Go Multi magazine
In January 2013, Deon Braun, the founder of Go Multi magazine, did a 5,000km road trip which included visiting the remote Cederberg region in the north Western Cape. “If you haven’t been yet, I recommend you do and do it soon before they tar the roads,” he says. It’s a ruggedly beautiful semi-desert, mountainous area, a holy grail for trail running, hiking and mountain biking.
His four days there – running, hiking and dreaming – were colored and framed by Yvon Chouinard’s mesmerizing and compelling book ‘Let My People Go Surfing‘.
Although the title is tongue in cheek, the subject matter is anything but flippant. In 1968, Chouinard, the founder of Patagonia, did a road trip in a beat-up VW Kombi through Central and South America to the Argentinian wilderness that drew inspiration for that name. He and best friend Doug Tompkins climbed peaks, skied and surfed as they went. They witnessed incredible beauty, but also saw the beginning of the pillaging of Central and South America’s natural resources.
Later trips to Africa, Russia, China and India drove the point home ever deeper. Each year he went there, more of their natural heritage had been desecrated. Mankind was making rapid inroads into vast areas that were once pristine. To Yvon, wilderness implies being more than one day of hiking from human habitation, in any direction. Needless to say, there is very little of this remaining and it is only getting smaller every day.
As media creatives with an endurance sport obsession, Go Multi loves the outdoors. The adventures we and our readers have in the unspoiled areas of the world will not be possible without their protection.
So, it is with great delight that the team at Go Multi magazine announces that the brand has joined the 1% For The Planet family with immediate effect. “We will direct our donation at a South African non-profit, to be announced shortly,” says Braun.
“To Yvon Chouinard and the 1% FTP and Patagonia families, thank you for the inspiration. We’ve searched 1% For The Planet’s list of over 1,100 members and currently we are the only South African (and African) company in any business sector. We’re going to fly the banner to encourage other memberships here and be the change in South Africa,” he says.
Brook Hopper Consulting
Brook Hopper Consulting was born from the idea that businesses can create solutions to many of the social problems that exist today. Brook spent the last 10 years working for The North Face, launching innovative programs and initiatives that addressed the decline of people getting outdoors, and the issue of less people having meaningful connections to their natural world. Through these endeavors she had the opportunity to work closely with organizations from the business, nonprofit, and government sectors, as well as launch and oversee a grant program that to date has given over $1 million dollars to small nonprofits that are working to connect youth to the outdoors.
After the birth of Brook’s daughter in March, the importance of this work was magnified as she began to see the world through a new set of eyes. Now based in Ventura, California, she has turned her passion into her purpose as she works with all types of organizations on mission driven projects that make the world a better place. Joining 1% for the Planet allows her to connect with like-minded businesses committed to using their collective impact for good. She finds it “truly an honor to be a member of such a distinguished and passionate network.”