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#WornWear, Less Worn Planet

Build the best product. Cause no unnecessary harm. Use business to inspire and implement solutions to the environmental crisis.

Patagonia is a company on a mission.

Every one of Patagonia’s products is meant for adventure and the extra mile. #WornWear, Patagonia’s recently launched short film, is a celebration of the stories behind the torn, tattered and well loved Patagonia gear that’s a favorite whether it’s three weeks or three decades young. The takeaway for this year’s Black Friday? Keep your wallet in your pocket and embrace the #WornWear in your closet.

1% FTP staffer Brodie during his raft guides days in AK, in his Dad’s Patagonia fleece. The fleece still makes frequent appearances in the office after 20 years of service.

Patagonia brings the same dedication to quality and longevity to doing business.

They take the long view, investing 1% of their sales in nonprofits working on behalf of our planet and making sure that we have places to play, foods and water to sustain us, and a healthy environment for generations to come.

Patagonia invests in our planet, giving to several 1% for the Planet nonprofit partners, including the organizations listed below. When you choose Patagonia, your purchase also supports:

  • American Rivers: protecting wild rivers, restores damaged rivers, and conserves clean water for people and nature
  • Conservation Alliance: engaging businesses to fund and partner with organizations to protect wild places for their habitat and recreation values
  • Environmental Defense Center: protecting and enhancing the local environment through education, advocacy, and legal action.
  • Freedom to Roam: raising awareness about and commitment to protecting wildlife corridors
  • The Nature Conservancy: working around the world to protect ecologically important lands and waters for nature and people.
  • Raincoast Conservation Foundation: conservationists and scientists working together to protect the lands, waters and wildlife of coastal British Columbia
  • Santa Barbara Channelkeeper: protecting and restoring the Santa Barbara Channel and its watersheds
  • Save the Colorado: addressing the pressures of climate change, human encroachment and species pressure along the Colorado River
  • South Yuba River Citizens League: protecting and restoring the Yuba River and the Greater Yuba Watershed and modeling the power of grassroots activism
  • Tides Foundation: channeling dollars to environmental projects around the world

Join 1% for the Planet and Patagonia in celebrating the things we already have–take part in #AntiBlackFriday–and share your #WornWear stories with us on FaceBook, Twitter and Instagram.

Feel good that your Patagonia clothing is not only filled with #WornWear memories but also gives back to our Planet.

What’s your #WornWear story?

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