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Flying High! 2.5 Billion Aspirationals Rank Sustainability On Par with Style & Status

The latest study conducted by brand innovation consultancy BBMG, in partnership with GlobeScan and SustainAbility, is revealing some really encouraging news for responsible companies up and down the pro-planet supply chain. We’re all going to be billionaire’s by 2015! Ok, the study says nothing of the sort. But here’s why it’s still great news: Replacing deeply ingrained conventional habits with sustainable consumption practices is a lot of work. Both personally and […]

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