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Facebook Business Pages vs Personal Pages

With a lot of new fans on Facebook of Bread & Butter Marketing I’ve noticed quite a few that are businesses using personal Facebook pages. You can tell if you are doing so because your page will have ‘friends’ rather than ‘likes’. It’s an obvious thing to do when setting up a Facebook page, but the problem is that it violates Facebook’s terms and conditions, and therefore means any page doing it runs the risk of being shut down by Facebook. While this isn’t highly likely, it’s quite possible, and happened to one of my clients recently. The reason they are so strict about it is because of privacy. If you become friends with someone on Facebook, you automatically get access to their personal information. Business pages are set up so that, unless the person has all their personal information freely available to anyone, the business page owner won’t see the personal details of the fan, but instead will only see their name and the information they choose to leave public.

So what can you do if you do have a personal Facebook page for your business?

Luckily, there is good news for businesses operating as personal pages as Facebook recently launched a tool that will automatically convert a personal page to a business page, and will migrate all the friends into likes. You will lose all the other information on the personal page (photos and posts etc) but the main thing is that the likes move over. Below there are instructions on how to do this migration, first though I wanted to run through some common misconceptions about business pages:

Misconceptions About Facebook Business Pages:

I’ve talked to quite a few businesses who were concerned about using a Facebook business page as they thought it was less useful to them. The following is a list of some good reasons to have a business page:

  1. You aren’t at risk of Facebook shutting your page down
  2. Business pages are public: this means your page is much more likely to be viewed and ranked by both people and search engines
  3. You can have unlimited fans of a business page, but only 5,000 friends. While this may seem like a long way off, transitioning the page before the size becomes a problem is a great idea.
  4. People are more likely to engage with your brand: Facebook users are much more willing to ‘like’ a page than they are to become friends with a business. This is because they know that by being friends they are allowing the page access to all their personal data.
  5. It looks more professional to have a business page
  6. You can keep your personal and business life separate
  7. You can run ads to promote a business page.

Hopefully this has convinced you that migrating is a good idea. So how do you do the migration?

Migrating Your Personal Facebook Page to a Business Facebook Page:

First of all it’s a very good idea to use the download account information Facebook provides to download all the existing data on your Facebook personal page. This will ensure that your photos and status updates are stored on your computer in case you need to access them again at a later date.

Download instructions:
Log into the page, and click on ‘My Account’ at the top right hand side.
Select ‘Account Settings’
Near the bottom of the list, click on ‘Learn More’ next to ‘Download your information’.
Click on ‘Download’.

The instructions will then take you through some security questions, and the outcome will be that you’ll end up with an email with a link where you can download the data from Facebook. Store this somewhere safe.

Once you have done this and stored it safely you can then migrate your page over. To do this follow the instructions here:

https://www.facebook.com/pages/create.php?migrate

The migration can take up to 48 hours to complete, so don’t panic if at first there are no fans at all. Simply follow the instructions to get the page set up, and your new business page will be ready to promote your business on Facebook, but this time without violating Facebook’s terms and conditions.

Get in touch if you have any problems or questions!

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