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From Making Music to Making a Difference

Made famous by his skills on the drum set as part of the renowned Argentinian band Soda Stereo, musician Charly Alberti continued on after music to make a difference.  Deeply inspired by his training with Al Gore’s Climate Reality Project, Alberti decided to spread the message of environmental awareness by founding the R21 Foundation.  A nonprofit focused on educating as many people as possible about the importance of global environmental responsibility, R21 greatly benefits from Alberti’s international stardom.

Mission:

R21 actively promotes environmental awareness by conducting widely attended live conferences around Latin America, connecting with a growing online community, and organizing appearances of Charly Alberti in popular regional TV networks and magazine covers to promote their campaign.   

Successes:

-Currently, the R21 Foundation holds the record for attendance at a live environmental conference, boasting 160,000 people at one event held in Mar del Plata, Argentina and 70,000 people in Luján, Argentina.

-With an average attendance of approximately 10,000 people at each live conference, R21 spread their message of environmental awareness live to over 500,000 people in just two years.

-R21 has also recently launched a project called the Environmental Pledge in the Argentinian provinces Misiones and Buenos Aires and in Mexico.  Held every year on June 5th (World Environment Day), all children of 14 years pledge to protect the environment for the rest of their life.  By including the Environmental Pledge in their educational agendas, teaching the children about sustainability is now mandatory in Misiones and Buenos Aires and will be next year in Mexico, where the initiative was just launched this June.  Between 2012 and 2013, 1 million teenagers pledged.  R21 hopes to expand this initiative to the rest of Latin America with help from the local governments.

Challenges:

Though their message and support base is expanding, the R21 Foundation’s main focus is on funding their environmental tour around Latin America so they can continue to promote sustainability.

Call to Action:

To learn more about the R21 Foundation, visit their website here: http://www.revolucion21.org.

Like them on Facebook: https://www.facebook.com/r21org

Follow them on Twitter: https://twitter.com/r21alert

Watch videos of their environmental conferences: http://www.youtube.com/r21

Add them to your Google+ circle: https://plus.google.com/+revolucion21/posts

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