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Brits Who Love Blue

Grain Creative – a branding & design firm based in London, England – joined 1% for the Planet in 2008. Their creative director, Madelyn, weighs in on why they love being part of our network…

We first heard about 1% for the Planet from a client who asked what we thought about them joining to raise their “green profile”. They didn’t end up becoming members but we did! I had also noticed the 1% logo on the labels of wonderful Frugi clothing that I buy for my kids.

We used a UK-based charity comparison site to narrow down the charities that looked the most relevant and effective. Because our branding and design work includes print design (as well as digital), The Woodland Trust was a direct tie-in because of their interest in ancient woodlands. The Centre for Alternative Technology, the other charity we sponsor, is an excellent hands-on education and lobbying centre which even offers Masters degrees.

Recently we have been giving out the free downloads of the 1% album like candy, pretty much to everyone we meet — a great way to bring it up in conversation.

For us, donating to environmental charities through 1% for the Planet is a no-brainer. It’s easy and through 1% we become part of a larger community.

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