Treat Yourself & The Planet
Nik Hawks from Paleo Treats sent us this update on why they are committed to our movement- thanks for your kind words Nik!
Like so many successful American businesses, Paleo Treats started after dinner with an idea. While the focus has been on providing high quality desserts to folks who follow the Paleo diet, we’ve always thought of this company as promoting more than just desserts, we’re really about promoting values. Hard work, joyous intensity, the wild abandon inspired by high winds and heavy seas; all those and more guide us not just during our cookie making but in customer service, packaging up boxes, and thinking of what impact we have on the world.
From the beginning, we’ve been inspired by companies like Patagonia to go beyond just making a profit and to use some of the abundance we’ve encountered to help others and take care of our planet.
At Paleo Treats we’re big believers in doing your own thing; employee autonomy is a strong contributor to our success. As part of that, we divide our giving between all of us equally (employees and owners) and allow each person to support the 1% non-profit partner they want using a share of company profits. Other than making sure the partner is 1% approved, we don’t place any restrictions on where to give. In 2012 we managed to support an aquarium, a local river, ocean discovery, and clean water. Pretty obviously, water is important to all of us, but we each approached it in our own way.
We’re committed to 1% For the Planet as a way to help protect this planet we’re all sharing, and we’re stoked to have a mission bigger than building a business or creating a great cookie.
Keep on chargin’, and thanks for putting together such a good framework for helping out Mother Earth!