Kickstarting a Revolution!
Coming aboard at the beginning of the year, Greentag is one of 1% for the Planet’s most exciting new member businesses. Greentag’s mission is to design great products with minimal environmental impact, promote sustainable living, and inspire others to stand up for Mother Nature.
The company is in the process of launching a t-shirt line that will redefine sustainable clothing. Rather than farming organic cotton or recycling plastics into polyester, they are reusing the whole t-shirt. Their post-consumer t-shirts come from textile recyclers that purchase the excess donations Goodwill can’t stock. Inspired by the methods of graffiti, Greentag prints new designs over pre-existing designs their 100% unique ‘assorted’ t-shirts. The pockets from their pocket tees are cut from recycled handkerchiefs and scarves sewn onto post-consumer blank tees. Greentag also makes salvaged leather wallets with a zero-waste initiative. The leather comes from other Los Angeles-based fashion lines that cut leather to make jackets.
Greentag’s Kickstarter Project
Greentag needs crowd funding to help produce their first run of inventory because textile resellers ask a high minimum. They also want to educate the public about the environmental cost of producing each cotton t-shirt.
Why there is a need for Greentag
Founders Armand and Chris started Greentag hoping to make a difference. They grew tired of seeing recycle symbols printed on crisp new t-shirts pretending to be Eco-friendly. Isn’t the mantra Reduce, Reuse, Recycle? That’s exactly what Greentag does with their t-shirts. It takes more than 700 gallons of irrevocably damaged water to produce one cotton t-shirt. That’s enough water to quench a person’s thirst for 900 days. Greentag is dedicated to salvaging shirts and other materials, turning them into great products without harming the planet. They hope to inspire a change within an industry fostering the wrong type of green. Greentag hopes that its new methods of sustainable clothing production will replace organically farmed cotton or recycled plastics as the spearhead of ‘green’ clothing.
Check them out!