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Cycling Coast to Coast for Sustainability

Cycling 4,500 miles across the USA, that’s the easy part.  So what’s the hard part?  How about doing it completely off the grid?  For three months, adventurer and 1% for the Planet member Rob Greenfield will be showing and inspiring Americans how to live sustainably and decrease their environmental impact.  He will be:

-using electricity generated by portable alternative energy devices

-creating near zero trash

-using water from natural sources

-eating locally produced organic and unpackaged foods

-composting all food waste

-shopping at businesses that are committed to creating a healthy planet

The adventure begins at the San Francisco Earth Day Celebration on April 20th and will take Rob through 19 states.  Traveling mostly on ‘blue highways’, he will also be spending time in cities including Salt Lake City, Denver, Kansas City, St. Louis, Milwaukee, Chicago, Cleveland, Philadelphia, New York, Providence and Boston.  The journey is scheduled to end on August 1st at the 1% for the Planet Headquarters in Waitsfield, Vermont.  During the three month trip Rob will be raising $10,000 for 1% for the Planet non-profits, including Guitars in the Classroom and Below the Surface, as well as speaking with new businesses about joining the 1% for the Planet movement.

Along the way, Rob will be hosting zero waste events and bicycle rides, visiting environmental causes and businesses that practice corporate social responsibility, promoting sustainable products, working with community gardens and hosting do good giveaways via Facebook. The journey will be documented by professional cameraman, Brent Martin, and can be followed online at and

Key ingredients of the adventure include sponsorships by Goal Zero, Drips Water, Kala Brand Music, PowerPot, neat-os, Dinkum Systems, Volontourism, and Bokashi Earth.

About Greenfield Adventures

Rob Greenfield is an adventurer at Greenfield Adventures, where his mission is to entertain, educate, inspire and give back through adventures and traveling.  He has traveled to 25+ countries on six continents.  He lives a sustainable life in San Diego, where he has started a community bike program and a community CFL bulb exchange and has hosted trash cleanups.  He’s also the founder of The Greenfield Group, an environmentally active marketing company that uses five percent of its revenue for green projects.  Rob is a 26-year-old native of Wisconsin and a graduate of University of Wisconsin – La Crosse in Biology and Aquatic Science.

To learn more about the trip, please contact Rob Greenfield at 715-292-0879,

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