1% for the Planet announces the 1st 1% for the Planet Mad Marathon
Waitsfield, VT, 1/30/13 — 1% for the Planet and the Mad Marathon are joining forces to host the first marathon dedicated to sustainability. The marathon will showcase and support local and regional environmental non-profit partners and takes place July 7th, 2013 in the Mad River Valley, Vermont.
Dori Ingalls, Race Director for the Mad Marathon, created the “World’s Most Beautiful Marathon” in Waitsfield and Warren two years ago. Since then runners from 48 states and 12 countries have come to Vermont to participate. “The marathon is special because it celebrates our beautiful community and environment” Ingalls notes. “Our partnership with 1% for the Planet with it’s mission to create a healthy planet ensures that the marathon stands for something more.”
Headquartered in the Mad River Valley, 1% for the Planet is a growing global movement of hundreds of member companies all around the world that donate one percent of annual sales directly to approved environmental organizations worldwide. The organization has partnered with the Jessie B. Cox Charitable Trust to increase environmental philanthropy in New England. “The marathon offers a way to celebrate our local community, our global member businesses and the good work of New England non-profit partnerships that keep the area so beautiful,” says Barbara Friedsam, 1% for the Planet’s Sr. Director of Marketing and New England.
Ingalls has been involved with big races, such as the Ironman and Xterra for years. “I wanted to create an friendly local race experience in the valley I call home. Runners always want to run for a cause and this has been a green course from the beginning. Solidifying the partnership with 1% for the Planet allows the legacy of local environmental stewardship to live in a larger way. We will still continue to support fundraising efforts by runners for other non profits like the Hannah House and the Stern Center but we are sharpening our focus on the nonprofits that keep this region so beautiful.” says Ingalls.
This year, the Mad Marathon has added options for participating with “Take it Easy or Take It Tough”, making the race accessible to teams and families as well as challenging for seasoned marathon runners. “These opportunities align with the message of living a healthy and sustainable lifestyle. Running the marathon alone or on a team is just one of many ways to do so,” says Friedsam. “We see this partnership as a way to engage people to support environmental organizations and come see why this region is so unique. We’re excited to raise awareness and have a lot of fun along the way.”
About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This global movement of more than 1000 member companies in 45 countries donate one percent of annual sales directly to approved environmental organizations worldwide. To date, our network has achieved over 100MM in cumulative giving. 1%FTP annually reviews financial records to certify that member businesses meet their commitment. To learn more go to: www.onepercentfortheplanet.org.
About the Mad Marathon