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1% for the Planet Announces Orfalea Foundation Support for Expansion of the Network in California

FOR IMMEDIATE RELEASE–For more information, contact:

Dean Zatkowsky, Orfalea, Dean@Orfalea.org, (805) 565-7550 x108

Gaelan Brown, 1% for the Planet, Gaelan@onepercentfortheplanet.org, (802) 496-5408

December 12, 2012 – Santa Barbara, CA – 1% for the Planet (1%FTP) in partnership with the Orfalea Foundation (Orfalea), has launched a multi-year effort to increase environmental stewardship through expansion of the 1% FTP network in California.

Founded in 2002 by Yvon Chouinard of Ventura-based Patagonia and Craig Mathews of Blue Ribbon Flies, 1%FTP is an alliance of businesses that donate at least 1% of revenue to non-profit organizations focused on sustainability. The Orfalea Foundation and 1% for the Planet share an interest in promoting long-term, thoughtful stewardship of California’s unique environmental resources, and invite like-minded businesses to join in the effort.

California is home to more than 300 1%FTP member companies, including Clif Bar, Paramount Citrus, Planet Petco and Wonderful Pistachios.  Central Coast members include Patagonia (Ventura), and Vapur (Westlake Village).  Non-profit partner organizations include Santa Barbara Channelkeeper, Community Environmental Council, Environmental Defense Center, Surfrider Foundation, the Santa Barbara Bicycle Coalition, and Los Padres ForestWatch.

“California is home to successful businesses founded and staffed by people with a commitment to social and environmental responsibility and supported by customers who appreciate those values,” said 1%FTP Vice President of Development and Partnerships Rebecca Calahan Klein.  “We see unique opportunities to grow the 1% FTP network in the Central Coast and other regions with significant concentrations of high-growth entrepreneurial businesses that value healthy communities and a healthy planet.”

“When businesses align their purpose with their consumers’ concerns, they collectively increase the bottom line,” said Orfalea Foundation Strategic Partnerships Director Barbara Andersen. “That increased bottom line makes giving easier, which in turn results in more productive communities and a healthier ecosystem.”

This initiative will raise awareness in the business community of key sustainability challenges in California and create opportunities for businesses, non-profit organizations and individuals to work together to address these challenges.  “This effort will bring a new level of financial resources, human capital and innovation to the critical tasks of protecting California’s unique environmental resources, and producing food, water, shelter, transportation and energy in a more sustainable manner,” adds Klein.

“This partnership reflects the entrepreneurial spirit of our founders and our foundation, and our dedication to convening diverse organizations and individuals to solve big problems,” said Lois Mitchell, President of the Orfalea Foundation.  “Moreover, it helps provide a platform for collaboration with the business community to further our work in areas such as school food reform, school garden programs, community disaster resiliency and food security, outdoor education and leadership development.”

“1% for the Planet applauds companies that invest in organizations working to create a more sustainable world.  We are excited about the opportunity to grow our California network and to work closely with the Orfalea Foundation on initiatives in the Central Coast region that will contribute to sustainability in the region, and inspire change around the globe,” said Terry Kellogg, 1% FTP CEO.

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About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This global movement of more than 1000 member companies in 45 countries donate one percent of annual sales directly to approved environmental organizations worldwide, and new members join on a daily basis. 1%FTP annually reviews financial records to certify that member businesses meet their commitment. The 1% FTP brand receives more than 150 million annual media impressions and an estimated 1 billion annual impressions through logo placement on member products. To learn more go to: www.onepercentfortheplanet.org.

About the Orfalea Foundation

Devoted to “Strengthening Communities by Empowering Individuals,” the Orfalea Foundation works on diverse initiatives in a singularly entrepreneurial way. With a bias for action, the foundation invests in initiatives focused on community disaster preparedness and recovery, school food reform, early childhood education, youth development, and lifelong learning. Learn more at www.OrfaleaFoundation.org

 

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