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Help 1% for the Planet Grow


Founded in 2002 by Yvon Chouinard of Patagonia and Craig Mathews of Blue Ribbon Flies, 1% for the Planet paved the way for a revolutionary merger between successful, creative businesses worldwide and non-profits committed to improving the health of our planet. During the past 10 years we have generated more than $100 million in funding for non-profits big and small, all dedicated to improving the health of our planet.



We spent our first decade building a solid network of thriving, creative and mindful businesses and non-profits around the world. As we embark on the next ten years, we’re committed to harnessing the power of that network by engaging our constituents in high impact partnerships with unique power to impact key issues.

We are also pursuing strategies that will allow us to scale further by engaging larger companies. Our vision is to grow our network of companies to 5,000 and to increase our collective giving from $20 million to $100 million a year. And while these are aggressive goals, they do not reflect our loftiest aspiration, which is to use the power of our model to engage more hearts and minds in the sustainability movement. That is where our greatest potential lies—but we need your support to tap it.



Because your gift allows us to sign up more companies which in turn direct more funding towards worthy environmental causes, it is truly an investment with the promise of a powerful return. To date, every dollar invested in 1% for the Planet has leveraged more than 40 dollars for the planet. So your investment will create a powerful ripple effect across both the business and the natural world.

Donate HERE through our secure online service or consider mailing a check to:

1% for the Planet

PO Box 650

Waitsfield, VT 05673


Thank You!

Without your interest, passion, and investment, 1% for the Planet wouldn’t be where we are today. More than 3000 environmental organizations benefit from the work we all do together. Let’s keep it going!


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