1% for the Planet in the News: Record Breaking Year for Media Coverage
Thanks to our diverse network of members, partners and Ambassadors and our PR efforts, the 1%FTP movement is having a record-breaking year in terms of media coverage. We’ve had more than 60 million media impressions year-to-date, more than twice the reach of our earned media efforts in 2011.
Clearly the general public, business world, and media outlets are recognizing that a commitment to sustainability is part of a strong and necessary business strategy. And 1% for the Planet continues to provide a credible and engaging platform for companies to walk the talk. Below are some highlights of media coverage that mentions 1% for the Planet.