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1% for the Planet & Jessie B. Cox Charitable Trust Announce Partnership To Increase Environmental Philanthropy in New England

June 6, 2012 | Waitsfield, VT

1% for the Planet in partnership with the Jessie B Cox Charitable Trust has launched a multi-year effort to increase environmental philanthropy in New England.

Founded in 2002 by Yvon Chouinard of Patagonia and Craig Mathews of Blue Ribbon Flies, 1% for the Planet is an alliance of businesses that donate at least 1% of revenue to organizations focused in sustainability. The Jessie B. Cox Charitable Trust and 1% for the Planet share an interest in the long-term preservation of New England’s unique environmental resources and are working to put the power of business to work for the planet.

With the support of the Jessie B. Cox Charitable Trust, 1% for the Planet is dedicating a team, led by Barbara Friedsam, the organization’s New England Network Director, to expand business support for the environment initiatives in the region, such as preserving and enhancing New England’s large forests.

1% for the Planet’s global network includes 1450 member companies and 2800 approved non-profit partners. New England is home to over 80 member companies including The Skinny Pancake and Spindrift Soda and over 200 approved non-profit partners such as the Union of Concerned Scientists, Conservation Law Foundation and Clean Air-Cool Planet.

“In an effort to push the envelope of our social-environmental mission, … we are proud to make the commitment to join 1% for the Planet,” said Skinny Pancake co-founder/owner Benjy Adler. “We’ll donate 1% of our sales to grassroots environmental non-profits, with a focus on local food and farm-advocacy groups like NOFA-VT (North Eastern Farming Association of Vermont) and Intervale.”

To date, 1% member companies have donated nearly $1 million to New England non-profit organizations working on land conservation, climate change, water resource protection, renewable energy development, and environmental education. 1% members donate directly to approved non-profits allowing them to remain closely connected to the issues they care about.

1% for the Planet will continue to help businesses work for their communities, both locally and on a larger scale.

The new initiative will include heightening awareness in the business community about key environmental issues and targeted investment opportunities. Ultimately, this will enable collaboration between businesses and non-profits that generate long-term environmental and business benefits. Individuals can help by supporting 1% for the Planet member companies in their strategic giving choices and participating with our local partner NGOs. Please follow 1% for the Planet online for updates on regional developments.

“New England is fertile ground for both business and individual participation in the sustainability movement,” said Barbara Friedsam, New England Network Director at 1%. “We know New Englanders care about how business gets done. When businesses align their purpose with their consumers’ concerns, we can collectively increase the triple bottom line.”

That increased bottom line means making giving easier, which in turn results in happier communities and a healthier ecosystem.

“1% for the Planet applauds those businesses committed to donating 1% of their annual sales to environmental causes and welcomes inclusion of more members to the network. The work New England environmental organizations do to protect the unique resources in this region is critical, and 1% member companies can play a unique role in supporting their work. We are excited about the opportunity to grow our network in New England in collaboration with the Jessie B. Cox Charitable Trust” said Friedsam.


About 1% for the Planet

1% for the Planet is an alliance of business financially committed to creating a healthy planet. In 2011, the 1% network donated an estimated $22 million to sustainability initiatives. Despite the challenging economic backdrop, over the last three years we have grown by more than one new member company a day. As a network, 1% is a leading funder of environmental work globally, making reinvestment in the environment a necessary tenet of doing business.

About the Jessie B. Cox Charitable Trust

The Jessie B. Cox Charitable Trust, a New England Philanthropy, funds projects in New England in the areas of health, education and the environment. In its environmental grant making, the Trust is focused on large-scale habitat conservation. For more information on the Trust, please refer to

For more information, please contact:

Barbara Friedsam | New England Network Director | (802) 496-5408

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