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The Sun Sets on the Sundown Concert Series

The 2011 Ecotrust Sundown Concert Series wrapped up Thursday night with an all-star showing of the 1% network! Throughout the concert series, 1% members and non-profit partners have been coming out every Thursday evening to exhibit their commitment to creating a healthier planet. But last week we got to see the whole 1% model in action with 1% member, Trew Gear and their 1% non-profit partner, Columbia Gorge Ecology Institute exhibited their longstanding partnership protect and promote the Columbia Gorge. This was the first week where it was a full partnership at the booth and it was great to see them laughing together and explaining their work together!

Photo Courtesy of Trew Gear

Trew Gear is a ski and snowboard clothing company based out of Hood River, Oregon.  They sell jackets, hats, t-shirts, hoodies, and pretty much anything else you would need for a great day of riding in the mountains.  Dedicated to sharing the “trewth” Trew gear joined 1% for the Planet in 2009 and has donated to the Columbia Gorge Ecology Institute consistently each year.  They haven’t just handed out money either.  Tripp, John, and Chris are active volunteers with CGEI, showing that their commitment to the environment runs deep throughout their business.

Aaron and John enjoying their evening at the booth! Photo courtesy of Trew Gear

Aaron Morehouse, Executive Director of Columbia Gorge Ecology Institute, came out on Thursday evening to represent the NGO and their partnership.  Aaron works closely with the Trew crew on the projects that they fund and in facilitating their partnership.  CGEI works to promote knowledge and stewardship of the Columbia River Gorge canyon in Washington and Oregon.  They work with schools and other groups of people, taking them to the canyon and helping them find their place in the environment.

1% would like to thank Trew Gear and CGEI for coming out to last Thursday and for work together to create a healthy planet.  It is partnerships like these that speak to the power of the 1% model in action!

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