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[one percent] of the story

Last year, we started writing down ways to tell 1% for the Planet’s story through video, to show the breadth of businesses types and depth of members’ commitments to giving back. As it turned out, all we needed to do was turn to our members. Check out [one percent of] the story as told by a handful of amazing 1% members: Sweetpea Bicycles; artist Jack Johnson and his label Brushfire Records; craft beer makers¬† New Belgium Brewing;¬† Clif Bar, energy food company and Forbes’ 2010 top break-away brand; Texas-based organic blueberry farm, Chickamaw Farm; and 1% founders Yvon Chouinard of Patagonia, and Craig Mathews of Blue Ribbon Flies. Enjoy, and as always, thank you for sharing liberally.

Presenting this on a big screen? Cruise over to our Vimeo page to download the HD Quicktime movie, or stream the film in HD.

Finally, a big shout-out and ‘thank you!’ to our good friends and 1% member film makers, Felt Soul Media, and our wonderful member sponsors,, Patagonia, Sun Crystals, Klean Kanteen, and Volcom V.Co-Logical Series for making this fine little flick happen.

Here are some stills from the shoot (click for high-res):

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