Clif Bar Features 1% Logo & Belated Happy St. Pat's!
Howdy! This is Grady O’Shaughnessy, the newest addition to the 1% crew, comin’ at you live from the 1% mothership in the beautiful Waitsfield, VT. Kate normally keeps you updated with all things blog-worthy but since we’re just a few hours past St. Patrick’s Day – and I’m 1%’s resident Irishman by default – we figured it’d be appropriate for me to jump in and say hello.
I had the good fortune of representing 1% for the Planet at the Natural Products Expo in Anaheim, CA earlier this month. Never had I ever seen such a beautiful sight – so many 1% members in one place. Under the roof of the colossal Anaheim Convention Center, there were some 3,000 vendors and 50,000 people milling about like moths to an organic, fair-trade, soy, soot-free votive candle, all drawn to the West coast-Mecca of the latest and greatest natural and organic products. There was something for everybody - from skincare, supplements and other goodies for low-impact lifestyles to wonderful, wonderful food – from chocolate to pizza and flax oil to energy bars. So much wonderful food, in fact, that for two days, I didn’t buy a single meal. Free samples of delicious organic treats at every turn are hard to pass up..
One of the groups displaying their latest and greatest was the crew from Clif Bar & Co., a 1% member company for several years. As usual, there was quite a buzz around their booth. In addition to introducing a new mostly-organic drink, Clif Quench, to the world, they revealed new packaging which proudly features the 1% member logo on the back of many of their brands.
Until next time… May the luck o’ the Irish be with y’all.